Micro food influencers with 5,000-50,000 followers, located in or near Durango, Colorado. They should be passionate about food and create engaging content related to food.

Product Positioning

The user's query indicates a focus on food-related content, specifically within the Durango, Colorado area. The product or service being promoted is likely related to the food industry, such as a restaurant, food product, or culinary service. Positioning this brand in the market would involve highlighting local flavors, unique culinary experiences, and the community aspect of dining in or around Durango. Emphasizing the local culture and the quality of the food can help differentiate the brand from competitors.

Target Customers

The ideal customer profile for this campaign would include:

• Local Residents: People living in Durango, Colorado, or within a 20-mile radius who are interested in exploring local food options.
• Food Enthusiasts: Individuals who are passionate about food, cooking, and dining experiences.
• Tourists: Visitors to Durango who are looking for authentic local dining experiences.
• Health-Conscious Consumers: If the food product or service has a health angle, targeting those interested in healthy eating would be beneficial.

Illustrative examples:

• A young professional living in Durango who enjoys dining out and discovering new local restaurants.
• A family visiting Durango for a vacation, looking for recommendations on the best local eateries.
• A health-conscious individual interested in organic or farm-to-table dining options.

Potential Influencer Matches

Given the user's requirements, the following types of influencers would be suitable:

• Local Food Bloggers: Influencers who focus on the local food scene in Durango and have a following within the specified range (5,000-50,000 followers). They can provide authentic reviews and recommendations.
• Culinary Enthusiasts: Influencers who create content around cooking, recipes, and food reviews. They can showcase the product or service through engaging and informative content.
• Lifestyle Influencers: Those who cover a broader range of topics but have a strong focus on food and dining. They can reach a wider audience while still highlighting the food aspect.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Local Food Tours: Influencers can create a series of posts or videos showcasing a tour of the best local eateries in Durango.
• Recipe Creations: Collaborate with influencers to create unique recipes using the product, highlighting its versatility and taste.
• Behind-the-Scenes: Provide a behind-the-scenes look at the food preparation process, whether it's in a restaurant kitchen or a food production facility.
• Customer Testimonials: Share stories and testimonials from satisfied customers, emphasizing the community aspect and local support.
• Seasonal Promotions: Create content around seasonal dishes or promotions, encouraging followers to try something new.

By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and engage the target audience, driving interest and sales for the food-related product or service.