Micro influencers of Indian origin in the UK, aged 18-35, active on Instagram/YouTube, focusing on Indian culture and lifestyle.

Product Positioning

The product or service being promoted is likely targeting the Indian diaspora, specifically Non-Resident Indians (NRIs) living in the UK. Positioning should focus on cultural relevance and connection to Indian heritage while also appealing to the lifestyle and preferences of NRIs in the UK. Highlighting aspects such as authenticity, quality, and a sense of community can resonate well with this audience.

Target Customers

The ideal customer profile includes NRIs residing in the UK who are interested in maintaining a connection to their Indian roots. They may be interested in products or services that offer a blend of Indian culture with a modern twist suitable for their life in the UK. Examples include:

• Young professionals who have recently moved to the UK for work or study
• Families who have settled in the UK but wish to keep their cultural traditions alive
• Second-generation NRIs who are exploring their cultural heritage

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with:

• Micro-influencers of Indian origin living in the UK: These influencers have a smaller but highly engaged audience, often sharing content related to Indian culture, lifestyle, and experiences in the UK. They can create authentic connections with the target audience.

• Lifestyle and cultural bloggers: Influencers who focus on Indian culture, food, fashion, and events in the UK can help bridge the cultural gap and attract NRIs interested in these areas.

• Community leaders or event organizers: Individuals who are active in the Indian community in the UK and have a following due to their involvement in cultural events or community services.

Content Creation Ideas

• Cultural Fusion: Create content that showcases a blend of Indian and British cultures, such as fusion recipes, fashion, or home decor tips.

• NRI Stories: Share personal stories or interviews with NRIs about their experiences living in the UK, focusing on how they maintain their cultural identity.

• Festive Celebrations: Develop content around Indian festivals celebrated in the UK, highlighting unique ways NRIs celebrate these occasions abroad.

• Community Engagement: Organize virtual events or webinars that bring the NRI community together, featuring discussions on topics relevant to their experiences in the UK.

These content ideas can help create a strong connection with the target audience and encourage engagement with the brand.