Micro influencers who are professional swimmers living in Australia or New Zealand. They should have a dedicated following within the swimming community and regularly post content about their swimming activities, training routines, and competitions.

Product Positioning

The user's query does not specify a particular product or service. However, given the interest in micro-influencers who swim professionally and are based in Australia or New Zealand, we can infer that the product or service is likely related to swimming, sports, fitness, or lifestyle. The brand could be positioned as a premium or specialized provider of swimming gear, sportswear, fitness equipment, or health and wellness products.

Target Customers

Based on the inferred product positioning, the ideal customer profile would include:

• Age Group: 18-35 years old
• Gender: All genders
• Interests: Swimming, fitness, health, wellness, outdoor activities
• Location: Primarily Australia and New Zealand
• Lifestyle: Active, health-conscious, and engaged in regular physical activities

Illustrative Examples

1. Competitive Swimmers: Individuals who participate in swimming competitions and require high-quality gear and equipment.
2. Fitness Enthusiasts: People who incorporate swimming into their regular fitness routines.
3. Health-Conscious Individuals: Those who are focused on maintaining a healthy lifestyle through various forms of exercise, including swimming.
4. Outdoor Adventurers: Individuals who enjoy outdoor activities and water sports.

Potential Influencer Matches

Micro-Influencers

Micro-influencers typically have a following of 1,000 to 100,000 followers. They are known for their high engagement rates and close-knit communities. For this campaign, the ideal micro-influencers would be:

1. Professional Swimmers: Athletes who compete in swimming events and have a dedicated following within the swimming community.
2. Fitness Trainers: Influencers who specialize in fitness and incorporate swimming into their training routines.
3. Health and Wellness Bloggers: Individuals who focus on promoting a healthy lifestyle and include swimming as part of their content.
4. Outdoor Enthusiasts: Influencers who engage in various outdoor activities, including swimming, and have a following that shares similar interests.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can review the swimming gear or fitness products, highlighting their features and benefits.
2. Training Tips: Professional swimmers and fitness trainers can share swimming techniques, workout routines, and training tips.
3. Healthy Lifestyle: Health and wellness bloggers can create content around the benefits of swimming for overall health and wellness.
4. Outdoor Adventures: Outdoor enthusiasts can showcase the use of the products in various water-based activities and adventures.

Creative Ideas

1. Challenge Series: Create a series of swimming challenges that influencers can participate in and encourage their followers to join.
2. Behind-the-Scenes: Share behind-the-scenes content of professional swimmers' training sessions and competitions.
3. Transformation Stories: Feature stories of individuals who have achieved their fitness goals through swimming.
4. Collaborative Events: Organize virtual or in-person swimming events or competitions with influencers to engage their followers.

By leveraging the influence of micro-influencers who swim professionally and are based in Australia or New Zealand, the brand can effectively reach and engage with its target audience, driving awareness and sales for its products or services.