Brief
micro influencers for activewear brand, which have aesthetic profile with wellness, yoga, wellbeing etc
Micro-influencers with aesthetic profiles focused on wellness, yoga, and wellbeing. Active on Instagram.
Research Insight & Analysis
The user's query indicates they are promoting an activewear brand with a focus on wellness, yoga, and wellbeing. This positions the brand within the health and fitness market, specifically targeting consumers who are interested in maintaining a healthy lifestyle through activities like yoga and other wellness practices. The brand can be positioned as a premium or niche option that emphasizes not only functionality and comfort but also aesthetics and lifestyle alignment.
The ideal customer profile for this activewear brand would include:
- Demographics: Primarily women aged 18-35, though it could also appeal to men within the same age range.
- Psychographics: Individuals who are health-conscious, value physical fitness, and are interested in wellness practices such as yoga, meditation, and holistic health.
- Behavioral: Customers who regularly engage in physical activities, follow wellness trends, and are active on social media platforms like Instagram and Pinterest where they seek inspiration and community.
Illustrative Examples
- Young Professionals: Women in their mid-20s who work in urban areas, frequent yoga studios, and are active on social media.
- Fitness Enthusiasts: Individuals who regularly participate in fitness classes, follow fitness influencers, and invest in high-quality activewear.
- Wellness Advocates: People who are passionate about holistic health, mindfulness, and sustainable living.
Micro-Influencers
Micro-influencers typically have between 10,000 to 100,000 followers and can offer high engagement rates. For this activewear brand, the following types of influencers would be suitable:
- Yoga Instructors: Influencers who are certified yoga instructors and regularly post yoga routines, tips, and wellness advice. They can authentically showcase the activewear in their practice.
- Wellness Bloggers: Influencers who focus on holistic health, mindfulness, and wellbeing. They can integrate the activewear into their lifestyle content.
- Fitness Enthusiasts: Influencers who post about various fitness activities, including yoga, pilates, and general workouts. They can demonstrate the versatility and functionality of the activewear.
Enriching User's Requirements
- Aesthetic Profile: Influencers should have a visually appealing Instagram feed that aligns with the brand's aesthetic. This includes clean, well-lit photos, a cohesive color scheme, and a focus on wellness and fitness.
- Engagement: Look for influencers with high engagement rates, as this indicates a loyal and active follower base.
General Ideas
- Yoga Routines: Influencers can create and share yoga routines while wearing the activewear, highlighting its comfort and flexibility.
- Wellness Tips: Posts or stories that offer wellness tips, such as meditation practices or healthy recipes, while subtly featuring the activewear.
- Fitness Challenges: Influencers can host fitness challenges that encourage their followers to participate, wearing the brand's activewear.
Creative Ideas
- Behind-the-Scenes: Influencers can share behind-the-scenes content of their daily wellness routines, including how they incorporate the activewear into their day.
- Transformation Stories: Influencers can share personal transformation stories related to fitness and wellness, showcasing the activewear as part of their journey.
- Collaborative Giveaways: Partner with influencers for giveaways that include the activewear, encouraging followers to engage and share the content.
By leveraging these strategies, the activewear brand can effectively reach its target audience and build a strong presence in the wellness and fitness community.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- Micro influencers for activewear brand
- Campaign Objectives
- Looking for micro-influencers with aesthetic profiles to promote an activewear brand. Ideal influencers should focus on wellness, yoga, and wellbeing, and be active on Instagram. Content should showcase the activewear in use, particularly in wellness and yoga settings.
- Influencer Persona
- Micro-influencers with aesthetic profiles focused on wellness, yoga, and wellbeing. Active on Instagram.
- Content Themes
- #Activewear #YogaInfluencer #WellnessJourney
- Platform
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#1.
95%
Match Score
@
🤸🏻♀️ Everyday Yoga Practices, Fun & Tutorials
Followers:
2.4M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
289633
Location:
Fit for"Micro influencers for activewear brand"
This influencer focuses on yoga practices and tutorials, which aligns perfectly with the brand's wellness and activewear themes. Their content can authentically showcase the activewear in yoga settings, making them an excellent fit for the campaign.
#2.Soniya saharan
90%
Match Score
@Soniya saharan
Yoga for Everyone..😇weight loss community….Certified Yoga instructor 🌱Ashtanga🌱Hatha🌱Yin🌱pre/post natal Yoga DM for online yoga📍Jaipur 🕉 नमः शिवाय
Followers:
30.8K|
Micro Influencer
Engagement Rate:
2.8%
Avg. View:
42159
Location:
India
Fit for"Micro influencers for activewear brand"
This influencer is a certified yoga instructor and focuses on various yoga practices, which aligns well with the brand's wellness and activewear themes. Their content can effectively showcase the activewear in yoga settings, making them a strong candidate for the campaign.
#3.Sugandha Iris Vatrana
90%
Match Score
@Sugandha Iris Vatrana
Helping u lose weight (of others’ opinions)
🧘♀️Yoga • Inner Peace • Body Positivity
📍Delhi
✉️ Collabs: contact.irisyog@gmail.com
Followers:
433.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
36670
Location:
India
Fit for"Micro influencers for activewear brand"
This influencer's focus on yoga and body positivity aligns well with the brand's emphasis on wellness and yoga. Their content style and messaging resonate with the brand's values, and they have the potential to authentically showcase the activewear in yoga settings. This makes them a strong candidate for collaboration.
#4.Yogapath
90%
Match Score
@Yogapath
लोकः समस्ताः सुखिनो भवन्तु।।
सर्वदा स्मर्यतां त्वं पर्याप्तः🧘
CERTIFIED YOGA TRAINER 🧘
Masters and Pg Diploma Holder in Yogic Science.
Followers:
50.0K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
15612
Location:
India
Fit for"Micro influencers for activewear brand"
This influencer is a certified yoga trainer, which aligns well with the brand's focus on wellness and activewear. Their content can effectively showcase the activewear in yoga settings, making them a strong candidate for the campaign.
#5.Agriya Bhatia
90%
Match Score
@Agriya Bhatia
• AGRIयोग •📍Bangalore
📚Msc Yoga Therapy •Diploma in Yoga Education •Teachers Training course 350hrs+
📩 DM for classes
Followers:
17.2K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
6043
Location:
India
Fit for"Micro influencers for activewear brand"
This influencer's content focuses on yoga, which directly aligns with the brand's focus on wellness and activewear. Their aesthetic profile and engagement with the yoga community suggest they could effectively promote the activewear in a relevant context. Thus, they are a good fit for the campaign.
#6.Bipin Bartwal | Baba |
90%
Match Score
@Bipin Bartwal | Baba |
📍Bali 🌴
Discover the essence of authentic yoga. 🧘🏻
Daily yoga content ☀️
From Rishikesh India
Soon Youtube 🌱
lead teacher at @jogayogatraining
Followers:
154.2K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
39762
Location:
Indonesia
Fit for"Micro influencers for activewear brand"
This influencer's content focuses on yoga, which directly aligns with the brand's focus on wellness and activewear. Their aesthetic profile and engagement with the yoga community suggest they could effectively promote the activewear in a relevant context. Thus, they are a good fit for the campaign.