Micro influencers, authentic, aesthetic content creators, based in the Netherlands, interested in alcoholic beverages.

Product Positioning

To effectively position a brand or product related to alcoholic beverages in the Netherlands, it is essential to emphasize authenticity and aesthetic appeal. The market is increasingly leaning towards experiences rather than just products, so highlighting unique aspects of the beverages—such as artisanal production methods, local sourcing, or innovative cocktail recipes—can create a strong connection with consumers.

For new products, consider aligning with trends such as sustainability, health-conscious options (like low-alcohol or organic beverages), or unique flavor profiles that cater to adventurous consumers. This approach can differentiate the brand in a competitive landscape.

Target Customers

The ideal customer profile for this campaign would include:

• Young Professionals (Aged 25-35): Individuals who enjoy socializing and are likely to explore new drinking experiences. They appreciate aesthetic content and are active on social media platforms.

• Food and Beverage Enthusiasts: People who are passionate about culinary experiences, including mixology and wine tasting. They seek out authentic recommendations and are influenced by peers and social media.

• Event Planners and Hosts: Individuals who frequently organize gatherings and are looking for unique beverage options to impress their guests. They value aesthetic presentation and creative cocktail ideas.

Potential Influencer Matches

1. Lifestyle Influencers: These influencers often share content related to daily life, including food and drink. They can effectively showcase the product in relatable settings, appealing to young professionals and social drinkers.

2. Food and Beverage Influencers: Influencers who specialize in food and drink content can provide in-depth reviews and creative cocktail recipes, attracting enthusiasts and hosts looking for inspiration.

3. Travel Influencers: Those who focus on travel experiences can highlight the brand in various settings, such as bars or events, showcasing the product's versatility and appeal to a broader audience.

4. Aesthetic Content Creators: Influencers known for their visually appealing posts can create stunning imagery and videos that highlight the product's aesthetic qualities, resonating with consumers who value presentation.

Content Creation Ideas

• Cocktail Recipe Series: Create a series of posts or videos featuring unique cocktail recipes using the product, encouraging followers to try them at home.

• Behind-the-Scenes Content: Share the story of the product's creation, including sourcing ingredients and production methods, to build authenticity and connection with the audience.

• User-Generated Content Campaign: Encourage followers to share their own cocktail creations using the product, fostering community engagement and expanding reach.

• Seasonal Drink Guides: Develop content around seasonal trends, such as summer cocktails or holiday-themed drinks, to keep the audience engaged year-round.

• Virtual Tasting Events: Host online events where influencers can guide followers through tastings, providing an interactive experience that promotes the product.

These strategies can enhance brand visibility and engagement, driving interest and sales through authentic influencer partnerships.