Micro influencers aged 21-35, both genders, based in Birmingham, focusing on lifestyle, food, and beverage content.

Product Positioning

For an alcohol brand based in Birmingham, UK, positioning can leverage local culture, community, and lifestyle. The brand should emphasize its unique qualities, such as local ingredients, traditional brewing methods, or innovative flavors that resonate with the local audience. Highlighting sustainability or craftmanship can also appeal to consumers who value authenticity and quality.

Fresh angles could include collaborations with local artists or events, creating limited-edition products that celebrate Birmingham's heritage, or promoting a lifestyle that aligns with social gatherings and celebrations.

Target Customers

The ideal customer profile for this alcohol brand may include:

• Young Professionals (Ages 25-35): Individuals who enjoy socializing after work, attending events, and exploring new experiences. They are likely to appreciate craft beverages and unique flavors.

• Local Enthusiasts: Residents of Birmingham who take pride in supporting local businesses. They are interested in products that reflect their community and culture.

• Health-Conscious Consumers: Those who are looking for lower-alcohol or organic options, focusing on quality over quantity in their drinking choices.

• Social Media Savvy Individuals: Consumers who are active on platforms like Instagram and TikTok, sharing their experiences and recommendations with their followers.

Potential Influencer Matches

To effectively reach the target customers, consider the following types of influencers:

• Micro-Influencers (1,000 - 10,000 followers): These influencers often have a highly engaged audience and can create authentic connections. They are ideal for promoting local brands and can share personal experiences with the product.

• Lifestyle Influencers: Influencers who focus on lifestyle content can showcase the brand in various social settings, such as parties, picnics, or casual gatherings, appealing to young professionals and social media users.

• Food and Beverage Bloggers: Influencers who specialize in food and drink can create content that highlights the brand's unique flavors and pairings, attracting food enthusiasts and local consumers.

• Event Hosts: Influencers who organize or participate in local events can provide exposure to a wider audience, promoting the brand through tastings or sponsorships at community gatherings.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share the brewing or distilling process, highlighting local ingredients and craftsmanship. This can create a connection with consumers who value authenticity.

• Cocktail Recipes: Create engaging videos or posts featuring unique cocktail recipes using the brand's products. Encourage followers to share their own creations.

• Local Collaborations: Partner with local artists or chefs to create limited-edition products or events, showcasing the brand's commitment to the community.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, using a specific hashtag. This can foster community engagement and increase brand visibility.

• Themed Events: Host or sponsor events that align with the brand's image, such as tasting nights, food pairings, or local festivals, and promote these through influencer partnerships.

By focusing on these strategies, the alcohol brand can effectively engage with its target audience and build a strong presence in the Birmingham market.