Micro-influencers, under 20k followers, individuals, college-aged, located in Regina, SK, relatable to students, active on social media.

Product Positioning

To effectively position the college kickoff party event in Regina, SK, it is essential to highlight the unique aspects of the event that resonate with the target audience. This could include emphasizing the social aspect of the event, the opportunity for networking, and the excitement of starting a new academic year. The event can be positioned as a must-attend gathering for students, offering a blend of entertainment, community engagement, and opportunities to connect with peers.

For new products or services related to the event, such as merchandise or food vendors, they should align with the youthful and vibrant atmosphere of the college scene. Fresh angles could include sustainability initiatives, local partnerships, or exclusive offers for attendees.

Target Customers

The ideal customer profile for the college kickoff party includes:

• College Students: Primarily aged 18-24, looking for social events to meet new friends and engage with the community.

• Recent Graduates: Young adults who are transitioning into the workforce and may be interested in networking opportunities.

• Local Residents: Individuals who are interested in supporting community events and engaging with the student population.

Illustrative examples of target customers:

• A first-year college student eager to make new friends and experience campus life.

• A senior student looking to network with potential employers and peers before graduation.

• A local business owner interested in connecting with the student demographic for future collaborations.

Potential Influencer Matches

Suitable types of influencers for promoting the college kickoff party include:

• Lifestyle Influencers: These influencers often share content about daily life, fashion, and social events. They can effectively reach college students by showcasing the event as a fun and essential part of the college experience.

• Student Influencers: Current students who have a following can provide authentic insights into the event, making it relatable and appealing to their peers.

• Local Community Influencers: Individuals who focus on local events and culture can help attract not only students but also local residents, enhancing community engagement.

Each type of influencer can leverage their unique perspectives to create buzz around the event, ensuring it reaches the intended audience effectively.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Behind-the-Scenes Previews: Share sneak peeks of event preparations, including interviews with organizers and influencers.

• Countdown to the Event: Create a series of posts leading up to the event, highlighting different aspects such as featured performers, food vendors, and activities.

• Interactive Challenges: Encourage followers to participate in challenges related to the event, such as sharing their favorite college memories or what they are most excited about for the new school year.

• Live Coverage: Plan for live social media coverage during the event, including interviews with attendees, performances, and highlights of the atmosphere.

• Post-Event Recap: Share photos and videos from the event, along with testimonials from attendees, to maintain engagement and build anticipation for future events.

These content ideas can help create a vibrant online presence that resonates with the target audience and encourages participation in the kickoff party.