Micro influencers with 10-50k followers, focusing on deals and discounts, active on Instagram/TikTok.

Product Positioning

To effectively position your brand or product in the market, focus on the unique value proposition that resonates with consumers seeking deals, discounts, and shopping experiences. Highlight aspects such as affordability, exclusivity, or limited-time offers that create urgency. For new products, consider leveraging trends in sustainable shopping or personalized deals, which can attract a growing demographic interested in conscious consumerism.

Emphasizing user-generated content and testimonials can also enhance credibility and relatability, making the product more appealing to potential customers.

Target Customers

The ideal customer profile for your campaign includes:

• Budget-Conscious Shoppers: Individuals who prioritize savings and are always on the lookout for the best deals. They often follow influencers who share discount codes and shopping tips.

• Young Professionals: Typically aged 25-35, this group enjoys shopping but is mindful of their spending. They appreciate curated deals that fit their lifestyle.

• Students: Often looking for affordable options, students are highly engaged with social media and influenced by peers. They respond well to promotions and discounts.

• Parents: Busy parents seeking value for their family purchases. They are likely to follow influencers who provide insights on family-friendly deals and products.

Potential Influencer Matches

Given your focus on micro-influencers with 10-50k followers, consider the following types of influencers:

• Deal Aggregators: Influencers who specialize in sharing the latest deals and discounts across various platforms. They can effectively reach budget-conscious shoppers and students.

• Lifestyle Bloggers: These influencers often share shopping hauls and product reviews, appealing to young professionals and parents looking for practical advice on purchases.

• Fashion and Beauty Enthusiasts: Influencers in these niches can showcase products in a relatable way, particularly if they focus on affordable fashion or beauty deals.

• Couponing Experts: Influencers who focus on extreme couponing or savvy shopping tips can attract an audience that is highly engaged in finding the best deals.

Content Creation Ideas

To align with your brand and maximize engagement, consider the following content topics and ideas:

• "Deal of the Day" Series: Create a daily post featuring a specific product with a limited-time discount, encouraging followers to act quickly.

• Shopping Challenges: Engage influencers in a challenge to find the best deals within a set budget, showcasing their creativity and shopping skills.

• User-Generated Content Campaign: Encourage followers to share their best shopping finds using a specific hashtag, creating a community around your brand.

• Seasonal Sales Guides: Develop content that highlights upcoming sales events, providing tips on how to maximize savings during these periods.

• Behind-the-Scenes Content: Share insights into how deals are sourced or created, fostering transparency and trust with your audience.

By focusing on these strategies, you can effectively engage your target audience and leverage the influence of micro-influencers to drive your marketing campaign's success.