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Brief

"Looking for micro influencers who can promote my minecraft server with shortform content "

Looking for micro influencers who can promote my minecraft server with shortform content

Research Insight & Analysis

Product Positioning

The product in question is a Minecraft server. Minecraft is a popular sandbox video game with a vast and diverse player base. The server can be positioned as a unique and engaging community within the Minecraft ecosystem. To stand out, the server could offer unique features such as custom game modes, exclusive events, or a strong community focus. Highlighting these unique selling points will help attract players who are looking for a new and exciting Minecraft experience.

Target Customers

The ideal customer profile for a Minecraft server includes:

  • Age Group: Primarily younger audiences, typically between the ages of 8-18, but also including older players who enjoy the game.
  • Interests: Gamers who enjoy sandbox games, building, and creative gameplay. They may also be interested in community-driven experiences and multiplayer interactions.
  • Platforms: Active on social media platforms like YouTube, TikTok, and Instagram, where gaming content is popular.

Illustrative examples:

  • A 15-year-old high school student who enjoys playing Minecraft with friends and follows Minecraft content creators on YouTube.
  • A 12-year-old who loves building intricate structures in Minecraft and watches TikTok videos for inspiration.
  • A 20-year-old college student who participates in Minecraft server events and engages with the community on Discord.

Potential Influencer Matches

Micro Influencers

Micro influencers are content creators with a smaller but highly engaged following. They are ideal for promoting a Minecraft server because they often have a close-knit community of followers who trust their recommendations.

  • YouTube Creators: Look for YouTubers who create Minecraft Let's Plays, tutorials, and server reviews. They can create engaging videos showcasing the unique features of your server.
  • TikTok Creators: TikTok influencers who create short, engaging Minecraft content such as building tips, funny moments, and challenges. They can create short videos highlighting the fun aspects of your server.
  • Instagram Influencers: Instagrammers who post Minecraft-related content, including screenshots, builds, and stories. They can share visually appealing content about your server.

Content Creation Ideas

General Ideas

  • Server Tours: Influencers can create videos or posts giving a tour of your server, highlighting unique features, game modes, and community events.
  • Gameplay Highlights: Short clips of exciting gameplay moments, such as epic builds, intense battles, or funny interactions.
  • Challenges and Competitions: Organize challenges or competitions on your server and have influencers participate and share their experiences.

Creative Ideas

  • Build Showcases: Influencers can showcase impressive builds created by players on your server, encouraging others to join and create their own.
  • Event Coverage: Host special events on your server, such as holiday-themed activities or exclusive in-game events, and have influencers cover these events.
  • Collaborative Projects: Partner with influencers to create collaborative projects, such as building a massive structure together or hosting a live-streamed event.

By leveraging the reach and engagement of micro influencers on platforms like YouTube, TikTok, and Instagram, you can effectively promote your Minecraft server and attract a dedicated player base.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Micro influencers for Minecraft server promotion
Campaign Objectives
Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players.
Influencer Persona
Micro influencers with 10,000 to 100,000 followers who create shortform content related to gaming, specifically Minecraft, on TikTok, Instagram Reels, or YouTube Shorts.
Content Themes
#MinecraftShorts #MinecraftTips #GamingCommunity
#1
WatchGame
WatchGame
@UCgsI8mjR44r0kJSrW7JPHLw
US
Hey friends! Videos on this channel will make you question your Minecraft knowledge. Each video is made with love and interesting facts that you probably didn't know! Make sure to join our discord community and interact with us! Subscribe to watch weekly Minecraft content!
Followers
261.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players."
This influencer creates engaging Minecraft content and falls within the micro-influencer range, making them a strong candidate for the campaign.
#2
RhinoGaming
RhinoGaming
@rhinosminecrafthacks
United States
Rhino’s Minecraft Hacks! All things Minecraft! Tips, tricks, builds, hacks, and memes! @rhinogameofficial is the personal YouTube channel!👇🏻
Followers
56.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players."
This influencer fits the micro-influencer criteria and focuses on Minecraft content. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#3
Frosty | Minecraft
Frosty | Minecraft
@lolfrostymc
US
Creator | YT - 150K+
Followers
27.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players."
This influencer fits the micro-influencer criteria and focuses on Minecraft content. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#4
Minecraft memes
Minecraft memes
@netheriteingot.exe
Belgium
🍎| funny minecraft memes ✉️| dm me, I’ll be answering 🔔| turn on post notifications! 💸| sponsorships? Hit me up ❤️| main: @arudo1234
Followers
15.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players."
This influencer creates Minecraft-related content and has a following within the micro-influencer range. They are a good fit for promoting the Minecraft server.
#5
Peedroca Studios
Peedroca Studios
@peedroca.st
Brazil
Conteúdo de Minecraft 🔥👌🏻 📃Parcerias no Direct Sigam meu canal no YouTube!! 👇🏻
Followers
3.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players."
This influencer creates Minecraft-related content and has a following within the micro-influencer range. They are a good fit for promoting the Minecraft server.
#6
MrMattRanger | Minecraft Builder
MrMattRanger | Minecraft Builder
@mrmattranger
United States
Hope My Builds Inspire You - Minecraft Survival Builder and Youtuber - All builds are originals built by me ⬇️ Build Downloads ⬇️
Followers
31.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for micro influencers to promote a Minecraft server through shortform content. Ideal influencers should have a following of 10,000 to 100,000 and be active on platforms like TikTok, Instagram Reels, or YouTube Shorts. Content should be engaging and appeal to Minecraft players."
This influencer creates Minecraft-related content and has a following within the micro-influencer range. They are a good fit for promoting the Minecraft server.