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Brief

"I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb."

I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb.

Research Insight & Analysis

Product Positioning

The specialty wedding/hosting brand can be positioned as a premium, niche provider of unique and high-quality products or services tailored for weddings, hosting events, and Airbnb experiences. The brand should emphasize its unique selling propositions (USPs) such as bespoke designs, exceptional customer service, and exclusive offerings that cater to the specific needs of wedding planners, hosts, and Airbnb owners.

Key Positioning Angles:

  • Exclusivity and Customization: Highlight the brand's ability to offer personalized and exclusive products that are not available elsewhere.
  • Quality and Craftsmanship: Emphasize the high-quality materials and craftsmanship that go into each product.
  • Convenience and Comprehensive Solutions: Position the brand as a one-stop-shop for all wedding and hosting needs, providing convenience and a seamless experience for customers.

Target Customers

Based on the positioning, the ideal customer profile includes:

  • Brides and Grooms: Couples planning their weddings who are looking for unique and personalized items to make their day special.
  • Event Planners: Professionals who organize weddings and hosting events, seeking high-quality and unique products to offer their clients.
  • Airbnb Hosts: Individuals who own and manage Airbnb properties and want to enhance their guests' experience with unique and stylish decor and amenities.

Illustrative Examples:

  • Sarah and John: A couple in their late 20s planning a rustic-themed wedding and looking for bespoke decorations and favors.
  • Emily: An event planner who specializes in luxury weddings and is always on the lookout for unique and high-quality products to impress her clients.
  • Mark: An Airbnb host who wants to create a memorable experience for his guests by incorporating stylish and unique decor items in his property.

Potential Influencer Matches

Types of Influencers:

  • Micro-Influencers (1,000 - 10,000 followers): These influencers have a highly engaged and niche audience. They are ideal for promoting the brand as they can provide authentic and personalized endorsements.
  • Niche Bloggers and Content Creators: Influencers who specialize in weddings, hosting, or Airbnb content. They can create detailed blog posts, videos, and social media content showcasing the brand's products.
  • Event Planners and Wedding Coordinators: Professionals with a strong online presence who can provide expert recommendations and showcase the brand's products in real-life events.

Enriched Requirements:

  • Location: Based in Canada or the US.
  • Niche: Focus on weddings, hosting, or Airbnb.
  • Engagement Rate: High engagement rate to ensure that their audience is actively interacting with their content.
  • Authenticity: Influencers who have a genuine and authentic connection with their audience.

Content Creation Ideas

General Ideas:

  • Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos of the brand's products, highlighting their features and quality.
  • How-To Guides and Tutorials: Step-by-step guides on how to use the products for weddings, hosting events, or Airbnb decor.
  • Behind-the-Scenes Content: Showcasing the craftsmanship and process behind creating the products, giving a personal touch to the brand.

Creative Ideas:

  • Styled Photoshoots: Collaborate with influencers to create styled photoshoots featuring the brand's products in various wedding and hosting themes.
  • User-Generated Content Campaigns: Encourage customers to share their own photos and experiences using the brand's products, creating a sense of community and authenticity.
  • Virtual Events and Workshops: Host virtual events or workshops with influencers, where they can demonstrate how to use the products and provide tips and inspiration for weddings and hosting.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the market.

Curated Influencer List
#1
Jamie Wolfer
Jamie Wolfer
@UCdAcY6YGgF-RgGYXTsOENbA
US
Growing up in with a mother who could put Martha Stewart to shame, she learned the ins and outs of hostessing from one of the best. Large gatherings In her childhood home taught her the power of a well laid out appetizer spread and the ability to clean up after a storm of happy guests. Later, with a passion for rusty metal bits and wood worn by time, she spent most of her adult life working in interior design, specializing in vintage decor. It only seemed to make sense that she would combine her powers of event hosting and decor crafting into one blissful career: wedding planning. She first fell in love with the job while planning her own wedding, unknowingly feeding a habit that would soon spark a change in her career path. Her obsession has blossomed into a happy and full position at Wolfer & Co., and she would love for nothing more than to make your dream wedding a reality.
Followers
134.0K
Macro Influencer

Engagement Rate

9999

Avg View

5316

Last Post

9999 days ago

95%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Jamie Wolfer is a wedding planner with a focus on event hosting and decor, making her a strong fit for wedding planning tips and unique decor ideas.
#2
Bluebird Bride Academy
Bluebird Bride Academy
@UCULjJyrstQiUBn4A02R5TYw
GB
Planning your own wedding can take up to 400 hours if not more! It's the biggest day of your life and you want it to be epic! Uk wedding planner Lauren from Bluebird Creative will take you through the stages of planning your wedding to make sure you have one epic day and that both you and your guests experience the unforgettable. With wedding planning advice on wedding budgets, wedding design, invitations, timelines and so much more, you'll find the answers to lots of your wedding planning questions. Lauren x
Followers
18.3K
Micro Influencer

Engagement Rate

9999

Avg View

785

Last Post

9999 days ago

95%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Bluebird Bride Academy focuses on wedding planning, which aligns perfectly with the brand's focus on wedding planning tips and tricks.
#3
Gloria Buckman Yankson
Gloria Buckman Yankson
@UC13QRZJMVK5HptbLpS1V3Rg
GH
Hi there! I'm Gloria - Event / Wedding Planner at myPlanitEvent.com & Business Coach at ePlannersHub.com [in-person and online training for event planners and designers]. On this channel, I share insider TIPS and TRICKS for planning and producing stylish unforgettable weddings and events, exclusive behind-the-scenes footage from our events, as well as my personal insights on how to launch and grow your own event or wedding planning business. Be sure to SUBSCRIBE, comment and let me know what kind of videos or event planning and design ideas you'd like to see. I look forward to connecting with you online and offline. Until then, keep safe and stay topped up. Your Event Planning BFF, Gloria.
Followers
10.4K
Micro Influencer

Engagement Rate

9999

Avg View

1073

Last Post

9999 days ago

90%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Gloria Buckman Yankson focuses on wedding and event planning, which aligns perfectly with the brand's focus on wedding planning tips and tricks.
#4
Optimize My Airbnb: I Help Airbnb Hosts Make Money
Optimize My Airbnb: I Help Airbnb Hosts Make Money
@UCwKwfQEYlbTCUynJHqjDmUA
US
This channel is for Airbnb hosts with less than 15 STRs. Why am I the best in the world at Airbnb? 》I live in Airbnbs (more than 2,500 nights as an Airbnb guest) 》I'm an Airbnb Superhost 》I used to work at Airbnb 》I run a successful Airbnb property management company 》I wrote the best-selling and most-highlighted book for Airbnb hosts Join my Profitable Properties Program to talk with me live and open access to my private forum. #airbnbhost #airbnbtips #airbnbsuperhost #realestateinvesting #vacationrental #shorttermrentals
Followers
17.9K
Micro Influencer

Engagement Rate

9999

Avg View

3833

Last Post

9999 days ago

90%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Optimize My Airbnb focuses on Airbnb hosting, which aligns well with the brand's focus on Airbnb hosting success stories and tips.
#5
Guides for Brides
Guides for Brides
@UCGGNkgwmtJXQCb4n6ufd8lw
GB
Planning your wedding can be overwhelming, but with Guides for Brides by your side, you'll have everything you need to create the day of your dreams. Our platform is one of the UK's top wedding planning resources for all couples, offering a wide range of features to simplify the process 💍 From comprehensive guides and a popular wedding podcast to a directory of venues and suppliers and expert advice, we'll help you navigate every aspect of the planning process. Plus, with your own personalised wedding website, you can easily share important details with your guests and keep everyone up-to-date on your wedding journey ✨ Don't go it alone - let Guides for Brides be your guide to the perfect day. Kickstart your planning now at https://guidesforbrides.co.uk.
Followers
1.1K
Micro Influencer

Engagement Rate

9999

Avg View

51

Last Post

9999 days ago

90%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Guides for Brides focuses on wedding planning resources, making it a strong fit for content related to wedding planning tips and unique decor ideas.
#6
Lynea D'Aprix
Lynea D'Aprix
@UCx7x75JIcwUzA5AE6uO3yYw
Hey hey! I’m Lynea! LET’S TALK WEDDINGS. Whoop! Here is my storefront where you can find everything! https://www.amazon.com/shop/influencer-57d79c90
Followers
61.6K
Micro Influencer

Engagement Rate

9999

Avg View

7943

Last Post

9999 days ago

85%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Lynea D'Aprix focuses on wedding-related content, which aligns well with the brand's focus on wedding planning tips and tricks.