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Brief

"I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb."

I'm trying to source micro influencers for an affiliate program for a speciality wedding/hosting brand. Influencers need to be based in Canada or the US and their niche should be weddings, hosting or Airbnb.

Research Insight & Analysis

Product Positioning

The specialty wedding/hosting brand can be positioned as a premium, niche provider of unique and high-quality products tailored for weddings, hosting events, and Airbnb experiences. The brand should emphasize its unique selling propositions (USPs) such as exclusive designs, superior quality, and exceptional customer service. Highlighting the brand's ability to cater to both intimate gatherings and larger events can also set it apart in the market.

For new products, consider introducing limited-edition collections or customizable options that align with current trends in weddings and hosting. Leveraging eco-friendly and sustainable materials can also appeal to the growing market of environmentally conscious consumers.

Target Customers

The ideal customer profile for this brand includes:

  • Brides and Grooms: Couples planning their weddings who are looking for unique, high-quality products to make their special day memorable.
  • Event Planners: Professionals who organize weddings and hosting events, seeking reliable and stylish products to recommend to their clients.
  • Airbnb Hosts: Individuals who rent out their properties and want to create a welcoming and aesthetically pleasing environment for their guests.

Illustrative Examples

  1. Sarah and John: A couple in their late 20s planning a rustic-themed wedding. They are looking for unique table settings, decorations, and personalized items to make their wedding stand out.
  2. Emily: An event planner who specializes in high-end weddings and corporate events. She needs a reliable source of stylish and high-quality products to recommend to her clients.
  3. Mike: An Airbnb host who wants to enhance the guest experience by providing beautifully designed and functional items in his rental property.

Potential Influencer Matches

Micro Influencers

Micro influencers with a following of 10,000 to 50,000 are ideal for this affiliate program. They often have a highly engaged audience and can provide authentic recommendations.

  1. Wedding Bloggers/Vloggers: Influencers who focus on wedding planning, DIY wedding projects, and bridal fashion. They can showcase the brand's products in real wedding scenarios.
  2. Event Planners: Influencers who share tips and ideas for hosting events. They can demonstrate how the brand's products can elevate any event.
  3. Airbnb Hosts: Influencers who share their experiences and tips for hosting on Airbnb. They can highlight how the brand's products enhance the guest experience.

Enriched Requirements

  • Location: Based in Canada or the US
  • Niche: Weddings, hosting, or Airbnb
  • Engagement Rate: High engagement rate to ensure active and interested followers
  • Content Quality: High-quality visuals and authentic content that aligns with the brand's aesthetic

Content Creation Ideas

General Ideas

  1. Product Reviews: Influencers can create detailed reviews of the brand's products, highlighting their features and benefits.
  2. Unboxing Videos: Influencers can film unboxing videos to showcase the packaging and first impressions of the products.
  3. How-To Guides: Step-by-step guides on how to use the products in various settings, such as weddings, parties, or Airbnb properties.

Creative Ideas

  1. Styled Photoshoots: Collaborate with influencers to create styled photoshoots featuring the brand's products in different themes (e.g., rustic wedding, modern hosting, cozy Airbnb).
  2. Behind-the-Scenes: Influencers can share behind-the-scenes content of their event planning or hosting process, incorporating the brand's products.
  3. User-Generated Content Campaigns: Encourage influencers to invite their followers to share their own photos and stories using the brand's products, creating a sense of community and engagement.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the wedding, hosting, and Airbnb markets.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Micro influencers for wedding/hosting brand affiliate program
Influencer Persona
Micro influencers in weddings, hosting, or Airbnb niches
Content Themes
#WeddingPlanning #AirbnbHost #EventHosting
#1
Natalie Bell
Natalie Bell
@UConaxxF2ZPq7T319yEcKb7A
CA
Videos from PegCityLovely (a lifestyle blog written by Natalie an energetic social dynamo)
Followers
316
Nano Influencer

Engagement Rate

9999

75%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Natalie Bell's lifestyle blog and energetic style could align well with wedding planning and hosting content, making her a potential fit for the brand's campaign.
#2
Warwick Merry
Warwick Merry
@UCaCPVCdvS5fKcodVMwMEKqg
AU
Warwick Merry CSP, CVP is a passionate proponent for online events. He has hosted hundreds of online events ranging in size from 5 to 5,000. From his home studio to large corporate studios, in a virtual world, the location doesn't matter. But the results do! Warwick uses his experience to strategise with his clients to create energising, engaging and fun events that reach your goals. On this channel he shares his observations and experience with events. As well as some of his personal activities like the singing groups he is part of, the Shed he and his wife go to, and (of course) Winston the Wonder Poodle. If you can't find the resource you are after, get in touch and he will get back to you with something of use. Visit our website http://www.warwickmerry.com for more information.
Followers
321
Nano Influencer

Engagement Rate

9999

60%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Warwick Merry's expertise in hosting online events and his engaging content style could be a good fit for creating content around hosting memorable events, though not specifically weddings or Airbnb.
#3
Rike Ajamu
Rike Ajamu
@UCY_slY9VGZQ16KbcCUI9hRw
Hello there and welcome to my space ☺️😊 This channel is basically about me creating contents on fashion accessories, Ushering, Me and lastly Q&A sessions with creatives. Follow me on this fun and captivating journey by subscribing to my channel. For inquiries and collaboration- ajamufavour59@gmail.com XOXO Ríké
Followers
352
Nano Influencer

Engagement Rate

9999

30%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Rike Ajamu's channel covers fashion accessories and ushering, which could be tangentially related to weddings, but lacks a direct focus on the brand's desired niches.
#4
Teacha Karen
Teacha Karen
@UCjbQragq8GzO3ckBa0nCzTA
PH
Hello everyone! I'm teacher Karen and I have been teaching English for 9 years now. I started off teaching in the the corporate setting as a Communication and Culture Trainer for adults then became self-employed later on. Due to the COVID19 pandemic, my job as a self-employed professional emcee has been greatly affected. No events means no income. Thanks to the opportunity given to me by ESL Companies like Acadsoc & Native Camp, I am able to work from home feeling fulfilled and positive everyday! I used to be depressed for losing my job, but being an online English teacher gave me purpose and restored my self worth. TEACHA KAREN is all about sharing what I know to the world: self-employment tips, online teaching tips and work from home tips! I am here to help you become the best teacha you can ever be! ✅ For private classes/concerns/ questions / referrals ,please email me at: askteachakaren@gmail.com or add me on WeChat ID: Karen_AA1989
Followers
38.1K
Micro Influencer

Engagement Rate

9999

10%Match Score
Fit for"Micro influencers for wedding/hosting brand affiliate program"
Teacha Karen's content focuses on online teaching and self-employment tips, which does not align with the brand's focus on weddings, hosting, or Airbnb.