Micro influencers with 5-25k followers, knowledgeable in crypto trading, technology, and finance.

Product Positioning

The brand or service related to automated crypto trading bots, such as 3commas, can be positioned as a cutting-edge solution for both novice and experienced traders looking to optimize their trading strategies. Emphasizing ease of use, automation, and the potential for increased profitability can attract a wide audience. Highlighting features such as user-friendly interfaces, customizable trading strategies, and real-time analytics can differentiate the product in a competitive market.

For new products, focusing on the educational aspect of automated trading can create a strong product/market fit. Positioning the brand as a trusted partner in the trading journey, offering insights and support, can resonate well with potential users.

Target Customers

The ideal customer profile for automated crypto trading bots includes:

• Novice Traders: Individuals new to cryptocurrency trading who seek guidance and tools to help them navigate the market. They may be looking for user-friendly solutions that require minimal technical knowledge.

• Experienced Traders: Traders who are familiar with the crypto market but are looking for ways to enhance their trading efficiency and profitability through automation.

• Tech-Savvy Individuals: People who are comfortable with technology and are interested in leveraging automated solutions to optimize their trading strategies.

• Investors Seeking Passive Income: Individuals looking for ways to generate passive income through automated trading without needing to monitor the market constantly.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Crypto Educators: Influencers who specialize in educating their audience about cryptocurrency and trading strategies. They can create content that demystifies automated trading and showcases the benefits of using bots.

• Finance and Investment Influencers: Influencers with a focus on personal finance and investment strategies can introduce automated trading bots as a viable option for their followers looking to diversify their investment portfolios.

• Tech Influencers: Influencers who cover technology trends and innovations can highlight the technological aspects of automated trading bots, appealing to a tech-savvy audience.

• Lifestyle Influencers: Micro-influencers who focus on lifestyle and personal finance can integrate automated trading into their content, showcasing how it fits into a balanced lifestyle of investing and personal growth.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Educational Webinars: Host live sessions where experts explain how automated trading works, the benefits, and how to get started.

• Success Stories: Share testimonials and case studies from users who have successfully used automated trading bots to enhance their trading results.

• How-To Guides: Create step-by-step guides on setting up and using automated trading bots, including tips for optimizing settings.

• Market Analysis Videos: Produce content analyzing current market trends and how automated trading can help capitalize on these trends.

• Challenges and Contests: Organize trading challenges where participants can use the bot and share their results, fostering community engagement and excitement.

• Infographics: Develop visually appealing infographics that explain the advantages of automated trading versus manual trading, making complex information easily digestible.

These content ideas can help in building brand awareness, educating potential customers, and driving engagement through various platforms.