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Brief

"micro-influencers in Canada focused on weddings"

micro-influencers in Canada focused on weddings

Research Insight & Analysis

the product or service is related to the wedding industry. This could include wedding planning services, bridal wear, wedding venues, photography, catering, or other wedding-related products and services. In the Canadian market, the wedding industry is diverse and competitive, with a strong emphasis on personalized and unique experiences. Positioning the brand as a provider of high-quality, bespoke wedding solutions can help differentiate it from competitors. Emphasizing local expertise and a deep understanding of Canadian wedding traditions and preferences can also be a strong selling point.

Target Customers

The ideal customer profile for wedding-related products or services typically includes engaged couples, wedding planners, and families involved in wedding preparations. These customers are often looking for unique, high-quality, and reliable services to make their wedding day special. They may be willing to invest significantly in various aspects of the wedding to ensure it meets their expectations.

Illustrative examples of target customers:

  • Engaged couples in their late 20s to early 40s, looking for personalized and unique wedding experiences.
  • Wedding planners seeking reliable vendors and partners to recommend to their clients.
  • Families of the bride and groom who are involved in the wedding planning process and decision-making.

Potential Influencer Matches

Micro-Influencers

Micro-influencers in Canada who focus on weddings are ideal for this campaign. They typically have a following of 1,000 to 100,000 followers and are known for their high engagement rates and niche audiences. These influencers can provide authentic and relatable content that resonates with their followers.

Types of Influencers

  1. Wedding Planners and Coordinators: Influencers who are professional wedding planners can showcase your products or services as part of their planning process, providing practical and trusted recommendations.
  2. Bridal Bloggers and Vloggers: Influencers who create content around bridal fashion, beauty, and wedding planning tips can highlight your offerings in their posts and videos.
  3. Photographers and Videographers: Influencers in this category can create visually stunning content featuring your products or services, appealing to couples looking for inspiration.
  4. Lifestyle Influencers: Influencers who focus on lifestyle content, including weddings, can reach a broader audience and introduce your brand to potential customers who may not be actively searching for wedding-specific content.

Content Creation Ideas

General Ideas

  • Behind-the-Scenes: Share behind-the-scenes content of wedding preparations, showcasing how your products or services contribute to the big day.
  • Customer Testimonials: Feature testimonials from satisfied customers, highlighting their positive experiences and the impact of your offerings on their wedding day.
  • Expert Tips: Provide expert tips and advice on wedding planning, fashion, beauty, and other related topics, positioning your brand as a knowledgeable and trusted resource.

Creative Ideas

  • Styled Shoots: Collaborate with influencers to create styled wedding shoots that feature your products or services, providing visually appealing content that can inspire potential customers.
  • Giveaways and Contests: Organize giveaways or contests in collaboration with influencers, encouraging their followers to engage with your brand for a chance to win wedding-related prizes.
  • DIY Tutorials: Create DIY tutorials for wedding decorations, favors, or other elements, showcasing how your products can be used creatively and adding value to your audience.

By leveraging the influence of micro-influencers in the wedding niche, you can effectively reach and engage with your target customers, building brand awareness and driving conversions.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Micro-influencers in Canada focused on weddings
Campaign Objectives
Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada.
Influencer Persona
Micro-influencers in Canada with a focus on weddings, including wedding planners, photographers, and bloggers.
Content Themes
#CanadianWeddings #WeddingInspiration #WeddingPlanning
#1
Fairmont Chateau Lake Louise
Fairmont Chateau Lake Louise
@fairmontcll
Canada
Elegant and lavish, the historical Fairmont Chateau Lake Louise is set in Canadaโ€™s Banff National Park. Use #LakeLouise to share your adventures!
Followers
128.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada."
This influencer is based in Canada and focuses on wedding-related content, making them a strong match for the brand's requirements. Their content style and tone align well with the brand's desired style, and they have the potential to authentically integrate the brand's products or services.
#2
Celebrations by Adeola & Co
Celebrations by Adeola & Co
@celebrationsbyadeola
Canada
๐‚๐š๐ง๐š๐๐ข๐š๐ง ๐ฐ๐ž๐๐๐ข๐ง๐  ๐๐ฅ๐š๐ง๐ง๐ž๐ซ, ๐ˆ๐ง๐ญ๐ž๐ซ-๐ซ๐š๐œ๐ข๐š๐ฅ & ๐Œ๐ฎ๐ฅ๐ญ๐ข๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐š๐ฅ ๐ฐ๐ž๐๐๐ข๐ง๐  ๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ๐ข๐ฌ๐ญ ๐˜Š๐˜ข๐˜ฏ๐˜ข๐˜ฅ๐˜ข, ๐˜œ๐˜š๐˜ˆ & ๐˜‹๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏโฃ Wedding. Now booking 2025/26
Followers
8.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada."
This influencer is based in Canada and specializes in weddings, which aligns with the brand's requirements. Their content includes wedding planning and inspiration, making them a strong match for the campaign.
#3
Ness | Wedding Content Creator
Ness | Wedding Content Creator
@deardiarysocial
CA
๐Ÿคณ๐Ÿ’ WEDDING CONTENT CREATOR ๐Ÿ“Toronto (+ destination)๐ŸŒดโœˆ๏ธ
Followers
27.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada."
This influencer is based in Canada and creates wedding-related content, making them a suitable match for the brand. Their content style and tone align well with the brand's desired style, and they have the potential to authentically integrate the brand's products or services.
#4
MH Wedding Films
MH Wedding Films
@UC5XagoFIMfwigtPT01-2RSw
CA
Cinematic Wedding Storyteller Well, this is exciting! Thanks for checking out my YouTube channel. On this channel, I share tips and tricks to becoming a better photographer & videographer. If you are looking to start your own business in the commercial space or in the wedding space, this is the place for you. My name is Mason, and I have owned multiple businesses within the commercial and wedding industry, with our main focus being videography. I share lots of behind-the-scenes videos from our wedding days. Behind-the-scenes as a wedding videographer and behind-the-scenes wedding photography tips. Looking fo tips to help your video editing or photo editing? Need details about popular camera gear, lighting gear or editing? We got you covered! I am excited to share what I have learned from my years working in these fields with you and hopefully help you start your own business or learn something new :) www.mhweddingfilms.com - @mhweddingfilms
Followers
4.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada."
This influencer is a wedding videographer based in Canada, with a strong presence in the wedding niche. They align well with the brand's requirements and content ideas.
#5
Aileen Fretz
Aileen Fretz
@plumecalligraphy
Canada
Romantic Wedding Stationery & Calligraphy Named a Top Stationer by BRIDES Shop #plumefont + #thestationersmockup
Followers
107.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada."
This influencer is based in Canada and focuses on wedding-related content, making them a strong match for the brand's requirements. Their content style and tone align well with the brand's desired style, and they have the potential to authentically integrate the brand's products or services.
#6
Kanny Films
Kanny Films
@UCk2rCGJWjzAy5ucqk88Irvw
CA
Wedding Videographers and Photographers based out of Toronto, Ontario, specializing in covering South Asian weddings. On this channel, you will not only see our final wedding films, but a lot of behind the scenes content, the people behind the brand, some Wedding photography & videography tutorials and a lot more. Looking forward to forming a strong bond and making you smile/cry with our films.
Followers
539
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for micro-influencers in Canada who specialize in weddings. Ideal influencers should have a strong presence in the wedding niche and be able to create engaging content related to wedding planning, tips, and inspiration. The target audience includes individuals planning weddings in Canada."
This influencer is a wedding videographer and photographer based in Toronto, Canada, with a strong presence in the wedding niche. They align well with the brand's requirements and content ideas.