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Brief

"Micro influencers creating educational personal finance videos focused on wealth creation, investing, budgeting. Ideally their videos are talking videos giving advice. Bonus if they have a tech background and/or are familiar with using ai/tech/software."

Micro influencers creating educational personal finance videos focused on wealth creation, investing, budgeting. Ideally their videos are talking videos giving advice. Bonus if they have a tech background and/or are familiar with using ai/tech/software.

Research Insight & Analysis

Product Positioning

The user's query focuses on micro-influencers who create educational personal finance videos. These videos should cover topics such as wealth creation, investing, and budgeting. Additionally, the ideal influencers should have a tech background and/or be familiar with using AI, tech, or software. This suggests that the product or service being promoted is likely related to personal finance education, financial tools, or tech solutions for managing finances.

To position this product in the market, it should be presented as a modern, tech-savvy solution for individuals looking to improve their financial literacy and management. Emphasizing the use of technology and AI can differentiate it from traditional financial advice platforms.

Target Customers

The ideal customer profile for this product includes:

  • Young Professionals: Individuals in their 20s and 30s who are starting their careers and looking to build wealth.
  • Tech-Savvy Individuals: People who are comfortable using technology and are interested in leveraging AI and software for financial management.
  • Budget-Conscious Consumers: Those who are keen on budgeting and managing their finances effectively.
  • Aspiring Investors: Individuals who are interested in learning about investing and wealth creation.

Illustrative examples:

  • A 28-year-old software engineer looking to invest their savings wisely.
  • A 32-year-old marketing professional who wants to create a budget to save for a house.
  • A 25-year-old recent graduate who is tech-savvy and wants to use AI tools to manage their finances.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Micro-Influencers in Personal Finance: These influencers create content focused on financial education, including budgeting, investing, and wealth creation. They typically have a smaller but highly engaged audience.
  • Tech-Savvy Financial Advisors: Influencers who have a background in technology and finance, and who can explain complex financial concepts using tech tools and AI.
  • Educational Content Creators: Influencers who focus on creating talking videos that provide advice and tips on personal finance.

Enriching the user's requirements:

  • Influencers with a following of 10,000 to 50,000 on platforms like YouTube, Instagram, or TikTok.
  • Content creators who regularly engage with their audience through Q&A sessions, live streams, or interactive posts.
  • Influencers who have collaborated with financial tech brands or have reviewed financial software and tools.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • "Tech Tools for Budgeting" Series: A series of videos where the influencer reviews and demonstrates various budgeting apps and software.
  • "Investing 101 with AI" Tutorials: Step-by-step guides on how to use AI tools for making investment decisions.
  • "Wealth Creation Tips for Young Professionals" Videos: Practical advice tailored for young professionals on how to build wealth using modern financial tools.
  • "Live Q&A on Personal Finance" Sessions: Interactive live sessions where the influencer answers audience questions about budgeting, investing, and using tech for financial management.
  • "Day in the Life of a Tech-Savvy Investor" Vlogs: Behind-the-scenes content showing how the influencer uses technology and AI in their daily financial decisions.

By leveraging these content ideas, the influencers can effectively promote the product while providing valuable and engaging content to their audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Micro influencers in personal finance education
Campaign Objectives
Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software.
Influencer Persona
Micro influencers with expertise in personal finance, wealth creation, investing, and budgeting. Preferably with a tech background or familiarity with AI/tech/software.
Content Themes
#PersonalFinanceTips #WealthCreation #InvestingAdvice
#1
KAVELL KAVON
KAVELL KAVON
@kavellkavon
US
THE AI WEALTH CREATION BLUEPRINT
Followers
605.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software."
This influencer's content on AI wealth creation aligns well with the brand's focus on personal finance and technology. The educational and advice-driven style is a good match, making it a strong fit for the campaign.
#2
Dominique Jonae
Dominique Jonae
@dominiquejonae
US
dc 💸🤎🪴💻 my only account dominiquejonaebiz@gmail.com Budget Template ⬇️
Followers
28.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software."
This influencer creates content on personal finance, budgeting, and wealth building, which aligns well with the brand's focus. The educational and advice-driven style is a good match, but there is no mention of a tech background or familiarity with AI/tech/software.
#3
Humphrey Yang
Humphrey Yang
@humphreytalks
US
humphreytalks@gmail.com Videos on Personal Finance. YouTube, Templates, More ↙️
Followers
3.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software."
The influencer's content on personal finance and money management aligns well with the brand's focus. The educational and advice-driven style is a good match, but there is no mention of a tech background or familiarity with AI/tech/software.
#4
Let's Talk Money! with Joseph Hogue, CFA
Let's Talk Money! with Joseph Hogue, CFA
@UCbKdotYtcY9SxoU8CYAXdvg
US
Welcome to your chance to create the financial future you deserve. I spent more than a decade in stock analysis for private wealth management and venture capital but I love the face-to-face interaction we get here on YouTube. I pride myself on professional analysis you won't see anywhere else on YouTube! Joseph Hogue is a financial expert and investment analyst. After serving in the Marine Corps, he started his career investing in real estate before becoming an investment analyst for some of the largest private investors. He's appeared on Bloomberg and on CNBC as an investment expert and has published ten books on investing. He holds a master's degree and the Chartered Financial Analyst (CFA) designation. Now he helps investors reach their financial goals and invest in the stock market with some of the same advice he used when working for the rich. Don't forget to subscribe to the channel, it's free and you'll never miss a video.
Followers
637.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software."
This influencer provides professional financial analysis and investment advice, which aligns well with the brand's focus. However, there is no indication of a tech background or familiarity with AI/tech/software.
#5
Imran | The Finance Engineer
Imran | The Finance Engineer
@the.finance.engineer
US
📈 $0 to $1M in 9 years 💸Teaching you how ☝🏽 ✉️ imran@thefinance.engineer
Followers
469.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software."
This influencer focuses on personal finance, wealth creation, and investing, which aligns well with the brand's requirements. The content style is educational and advice-driven, making it a good fit for the campaign. However, there is no clear indication of a tech background or familiarity with AI/tech/software.
#6
Ben Felix
Ben Felix
@UCDXTQ8nWmx_EhZ2v-kp7QxA
CA
I post videos on investing, financial decision-making, and living a good life. My name is Ben Felix. I am a Portfolio Manager and the Head of Research at PWL Capital. I am a CFA charterholder and CFP professional. I am securities licensed in Canada by CIRO. All channel content is produced and owned by PWL Capital Inc.
Followers
372.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking micro influencers who create educational personal finance videos focused on wealth creation, investing, and budgeting. Ideal candidates produce talking videos giving advice and have a tech background or familiarity with AI/tech/software."
This influencer focuses on investing and financial decision-making, which aligns well with the brand's focus. The educational and advice-driven style is a good match, but there is no mention of a tech background or familiarity with AI/tech/software.