MyInfluencer
Brief

I'm looking for micro influencers in the wedding planning space to promote my wedding reception game

Micro influencers who specialize in wedding planning, have a following of engaged couples or wedding planners, and create content related to wedding events and activities.

Research Insight & Analysis

Product Positioning

The product in question is a wedding reception game. This product can be positioned as a fun and engaging activity to enhance the wedding reception experience. It can be marketed as a way to break the ice among guests, create memorable moments, and add a unique touch to the celebration. Given the nature of weddings, the product should emphasize its ability to bring joy, laughter, and interaction among guests of all ages.

Target Customers

The ideal customer profile for this wedding reception game includes:

  • Engaged Couples: Primarily those who are in the planning stages of their wedding and are looking for unique and entertaining elements to include in their reception.
  • Wedding Planners: Professionals who are always on the lookout for new and exciting ideas to offer their clients.
  • Bridal Parties: Friends and family members who are involved in the wedding planning process and want to contribute something special to the event.

Illustrative examples:

  • A couple in their late 20s planning a modern, fun-filled wedding.
  • A wedding planner who specializes in creative and personalized wedding experiences.
  • A maid of honor looking for a unique gift for the bride and groom.

Potential Influencer Matches

Micro Influencers in the Wedding Planning Space

  1. Wedding Planners and Coordinators: These influencers often have a dedicated following of engaged couples and industry professionals. They can showcase the game as a must-have addition to any wedding reception.

  2. Brides and Grooms-to-be: Influencers who are currently planning their own weddings can share their personal experiences with the game, making their recommendations more relatable and authentic.

  3. DIY and Craft Influencers: These influencers can create content around how to incorporate the game into a DIY wedding, appealing to couples who enjoy personalizing their wedding details.

  4. Lifestyle and Family Bloggers: Influencers who focus on family events and celebrations can highlight the game as a way to bring families together during the wedding reception.

Content Creation Ideas

General Ideas

  • Product Reviews and Unboxings: Influencers can create videos or blog posts reviewing the game, showing how it works, and discussing its benefits.
  • Wedding Reception Highlights: Share real-life footage or photos of the game being played at weddings, capturing the fun and interaction among guests.
  • How-to Guides: Step-by-step guides on how to incorporate the game into different types of wedding receptions, from casual to formal.

Creative Ideas

  • Game Challenges: Influencers can host game challenges with their followers, encouraging them to share their own wedding game experiences and stories.
  • Behind-the-Scenes: Document the creation and design process of the game, giving followers an inside look at what makes it special.
  • Collaborations with Wedding Vendors: Partner with florists, caterers, and other wedding vendors to create a comprehensive wedding planning series that includes the game as a key element.

By leveraging these strategies, the wedding reception game can effectively reach its target audience and create a buzz in the wedding planning community.

Curated Influencer List - Searching

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