Micro influencers, primarily on TikTok, with a focus on entertainment and film content.

Product Positioning

The Nollywood movie "Seven Door" can be positioned as an engaging and culturally rich cinematic experience that resonates with both local and diaspora audiences. Emphasizing themes that reflect Nigerian culture, family dynamics, or contemporary societal issues can create a strong connection with viewers. Highlighting unique storytelling elements, high production quality, and relatable characters can differentiate it from other films in the market.

To attract attention, the campaign could focus on the film's emotional depth, humor, or thrilling plot twists, appealing to a broad audience that appreciates diverse narratives. Leveraging the growing interest in African cinema globally can also enhance its market fit.

Target Customers

The ideal customer profile for "Seven Door" includes:

• Young Adults (18-35 years): This demographic is highly active on social media platforms like TikTok and is often influenced by trends and peer recommendations. They are likely to appreciate relatable content and engaging storytelling.

• Nigerian Diaspora: Individuals living outside Nigeria who seek to connect with their roots through film. They may be interested in content that reflects their culture and experiences.

• Film Enthusiasts: People who enjoy exploring different genres and narratives, particularly those interested in African cinema.

• Social Media Users: Users who actively engage with content on TikTok, sharing and promoting films within their networks.

Potential Influencer Matches

To effectively promote "Seven Door," consider collaborating with the following types of influencers:

• Micro-Influencers: These influencers typically have between 1,000 to 100,000 followers and often boast high engagement rates. They can create authentic content that resonates with their audience, making them ideal for promoting niche films.

• Cultural Commentators: Influencers who focus on Nigerian culture, film reviews, and entertainment can provide insightful commentary and generate buzz around the movie.

• Lifestyle Influencers: Those who share aspects of their daily lives, including entertainment choices, can help reach a broader audience by integrating the film into their lifestyle content.

• TikTok Creators: Influencers who specialize in short-form video content can create engaging clips that highlight key scenes, behind-the-scenes moments, or challenges related to the film, driving interest and shares.

Content Creation Ideas

To maximize engagement and virality, consider the following content topics and ideas:

• Behind-the-Scenes Footage: Share exclusive clips of the filming process, interviews with the cast, and insights into the making of "Seven Door."

• Character Introductions: Create short videos introducing the main characters, showcasing their personalities and roles in the film.

• TikTok Challenges: Develop a challenge related to a theme or scene from the movie, encouraging users to participate and share their interpretations.

• Fan Reactions: Encourage viewers to share their reactions to the film, creating a compilation of user-generated content that can be shared on social media.

• Cultural Insights: Post content that explores the cultural elements depicted in the film, educating audiences about Nigerian traditions and values.

By focusing on these strategies, the campaign can effectively engage the target audience and create a strong presence for "Seven Door" in the market.