Micro influencers, primarily on TikTok, based in Nigeria or the Nigerian diaspora, engaging with a younger audience interested in Nollywood films.

Product Positioning

The Nollywood movie "Seven Door" can be positioned as an engaging and culturally rich cinematic experience that resonates with both local and diaspora audiences. Emphasizing themes that reflect Nigerian culture, identity, and contemporary issues can create a strong connection with viewers. Highlighting unique storytelling elements, high production quality, and relatable characters can differentiate it from other films in the market.

To attract attention, the campaign could focus on the film's emotional depth, entertainment value, and the opportunity for audiences to support Nigerian cinema. Leveraging the growing interest in African narratives globally can also enhance its appeal.

Target Customers

The ideal customer profile for "Seven Door" includes:

• Young Adults (18-35 years): This demographic is highly active on social media platforms like TikTok and is often looking for relatable content. They are likely to engage with influencers who share their interests in entertainment and culture.

• Nigerian Diaspora: Individuals living outside Nigeria who have a strong connection to their roots and are interested in supporting Nollywood films. They often seek content that reflects their cultural heritage.

• Film Enthusiasts: People who are passionate about cinema, particularly those who enjoy exploring diverse narratives and supporting independent films.

Illustrative examples of target customers could include:

• A university student in Lagos who enjoys sharing movie reviews on TikTok.
• A Nigerian expatriate in the UK who follows Nollywood trends and engages with cultural content online.
• A young professional in Abuja who participates in film discussions and shares recommendations on social media.

Potential Influencer Matches

To effectively promote "Seven Door," the following types of influencers would be suitable:

• Micro-Influencers: These influencers typically have between 1,000 to 100,000 followers and often boast high engagement rates. They can create authentic content that resonates with their audience, making them ideal for promoting niche films.

• Cultural Commentators: Influencers who focus on Nigerian culture, film, and entertainment can provide insightful commentary and reviews, helping to generate buzz around the movie.

• Lifestyle Influencers: Those who share aspects of their daily lives, including entertainment choices, can effectively integrate the film into their content, showcasing it as a must-watch.

• TikTok Creators: Influencers who specialize in short-form video content can create engaging clips that highlight key scenes, behind-the-scenes moments, or challenges related to the film, driving interest and shares.

Content Creation Ideas

To maximize engagement and reach, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share exclusive clips or interviews with the cast and crew, providing insights into the filmmaking process.

• Challenges and Trends: Create TikTok challenges related to the film's themes or characters, encouraging users to participate and share their own content.

• Character Spotlights: Develop short videos that introduce the main characters, showcasing their journeys and motivations within the film.

• Cultural Discussions: Host live sessions or Q&A segments with influencers discussing the cultural significance of the film and its themes.

• Fan Reactions: Encourage influencers to share their reactions after watching the film, creating a sense of community and anticipation among their followers.

By leveraging these strategies, the campaign can effectively engage the target audience and create a strong presence for "Seven Door" in the market.