Hobby India is a craft company, which suggests that it offers products related to arts and crafts. In the existing market, Hobby India can be positioned as a brand that encourages creativity and hands-on activities for children. The brand can emphasize the educational and developmental benefits of crafting, such as improving fine motor skills, fostering creativity, and providing a fun, screen-free activity for kids.
The ideal customer profile for Hobby India would be parents, guardians, and educators who are looking for engaging and educational activities for children. These customers are likely to value creativity, learning, and quality time spent with their kids. They may also be interested in products that are safe, non-toxic, and easy to use for children.
Illustrative examples of target customers:
Given the target customers and the nature of the product, collaborating with micro and mom influencers who focus on kids would be ideal. These influencers typically have a dedicated and engaged following of parents and caregivers who trust their recommendations.
Types of influencers suitable for promoting Hobby India:
To effectively promote Hobby India's products, the following content topics and ideas can be considered:
By leveraging these content ideas and collaborating with the right influencers, Hobby India can effectively reach and engage its target audience, driving brand awareness and product sales.
Extracted from Campaign Brief & Market Analysis