Micro-influencers who are kids aged 5-12 years old, based in India, with a focus on crafting activities and tutorials.

Product Positioning

Hobby India is a craft company, which suggests that it offers products related to arts and crafts. In the existing market, Hobby India can be positioned as a brand that encourages creativity and hands-on activities for children. The brand can emphasize the educational and developmental benefits of crafting, such as improving fine motor skills, fostering creativity, and providing a fun, screen-free activity for kids.

Target Customers

The ideal customer profile for Hobby India would be parents, guardians, and educators who are looking for engaging and educational activities for children. These customers are likely to value creativity, learning, and quality time spent with their kids. They may also be interested in products that are safe, non-toxic, and easy to use for children.

Illustrative examples of target customers:

• Parents of young children (ages 3-12) who are looking for creative activities to keep their kids engaged at home.
• Teachers and educators who want to incorporate arts and crafts into their classroom activities.
• Grandparents who enjoy gifting educational and creative toys to their grandchildren.

Potential Influencer Matches

Given the target customers and the nature of the product, collaborating with micro and mom influencers who focus on kids would be ideal. These influencers typically have a dedicated and engaged following of parents and caregivers who trust their recommendations.

Types of influencers suitable for promoting Hobby India:

• Mom Bloggers/Vloggers: These influencers often share parenting tips, product reviews, and creative activities for kids. They can create content showcasing how Hobby India's products can be used for fun and educational crafting sessions with their children.
• Educational Influencers: Teachers or educators who share classroom activities and educational resources. They can demonstrate how Hobby India's products can be integrated into learning activities.
• DIY/Craft Influencers: Influencers who specialize in DIY projects and crafts. They can create tutorials and project ideas using Hobby India's products, inspiring their followers to try them out.

Content Creation Ideas

To effectively promote Hobby India's products, the following content topics and ideas can be considered:

General Ideas

• Product Reviews and Unboxings: Influencers can share their first impressions and detailed reviews of Hobby India's craft kits and materials.
• Craft Tutorials: Step-by-step guides on creating specific projects using Hobby India's products. This can include videos, blog posts, or social media posts.
• Educational Benefits: Content highlighting the developmental and educational benefits of crafting for children, supported by examples using Hobby India's products.

Creative Ideas

• Craft Challenges: Influencers can host craft challenges where they and their followers create projects using Hobby India's products and share their creations on social media.
• Seasonal Projects: Craft ideas themed around holidays and seasons, such as making decorations for Diwali, Christmas, or summer vacation projects.
• Collaborative Projects: Influencers can collaborate with their children or other influencers to create joint crafting projects, showcasing the versatility and fun of Hobby India's products.

By leveraging these content ideas and collaborating with the right influencers, Hobby India can effectively reach and engage its target audience, driving brand awareness and product sales.