Tech-savvy individuals aged 18-35, active on YouTube, Instagram, and Twitter, knowledgeable about IT, Tech, and Robotics.

Product Positioning

The product in question is a micro mouse competition, which falls under the categories of IT, Tech, and Robotics. This niche market can be positioned as an exciting and innovative event that showcases the latest advancements in robotics and technology. The competition can be marketed as a platform for tech enthusiasts, students, and professionals to demonstrate their skills, creativity, and problem-solving abilities in a competitive yet collaborative environment.

Target Customers

The ideal customer profile for this micro mouse competition includes:

• Tech Enthusiasts: Individuals who have a keen interest in technology, robotics, and IT. They are likely to follow tech blogs, forums, and social media channels related to these topics.
• Students and Academics: University and high school students studying engineering, computer science, or related fields. They are often involved in robotics clubs or tech societies and are looking for opportunities to apply their knowledge in practical settings.
• Professionals in Tech and Robotics: Engineers, developers, and IT professionals who are looking to stay updated with the latest trends and innovations in their field. They may also be interested in networking and learning from peers.
• Hobbyists and Makers: Individuals who enjoy building and programming robots as a hobby. They are active in maker communities and often participate in DIY projects and competitions.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Tech YouTubers and Bloggers: Influencers who create content around technology, gadgets, and robotics. They can provide in-depth tutorials, and coverage of the competition, attracting tech enthusiasts and professionals.
• Educational Content Creators: Influencers who focus on STEM education and create content for students and educators. They can highlight the educational aspects of the competition and encourage student participation.
• Robotics Enthusiasts and Makers: Influencers who are active in the maker community and share their DIY robotics projects. They can inspire hobbyists and makers to get involved in the competition.
• Industry Experts and Thought Leaders: Influencers who are recognized experts in the fields of IT, tech, and robotics. Their endorsement can lend credibility to the competition and attract a professional audience.

Content Creation Ideas

To promote the micro mouse competition, consider the following content topics and ideas:

• Behind-the-Scenes Videos: Show the preparation and setup for the competition, including interviews with organizers and participants. This can generate excitement and anticipation.
• Tutorials and How-Tos: Create content that guides participants on building and programming their micro mouse robots. This can be in the form of video tutorials, blog posts, or live streams.
• Participant Stories: Share stories and profiles of participants, highlighting their journey, challenges, and achievements. This can create a personal connection with the audience.
• Live Coverage and Highlights: Stream the competition live on social media platforms and share highlight reels. This can engage viewers in real-time and create a sense of community.
• Expert Panels and Discussions: Host virtual panels or Q&A sessions with industry experts discussing the latest trends in robotics and technology. This can provide valuable insights and attract a professional audience.
• Interactive Challenges and Contests: Organize mini-challenges or contests leading up to the main competition, encouraging audience participation and engagement.

By leveraging these content ideas and collaborating with the right influencers, the micro mouse competition can effectively reach and engage its target audience, creating a buzz and driving participation.