Micro or nano influencers with a passion for sustainability and ethical living. Ideally based in New Zealand or with a strong connection to the region. Authentic and engaging content creators who genuinely care about environmental and social responsibility.

Product Positioning

An ethical soft drink company from New Zealand can position itself as a refreshing and responsible choice in a market saturated with less sustainable options. The brand can leverage its New Zealand origin to highlight the country's clean and green image, emphasizing natural ingredients and sustainable practices. A focus on unique, local flavors could further differentiate the brand. For a new product, emphasize the health benefits (low sugar, natural sweeteners) and environmental responsibility compared to established brands. Fresh angles could include partnerships with environmental organizations or highlighting the positive impact of their sourcing and production methods on local communities in New Zealand.

Target Customers

The ideal customer is environmentally conscious, values ethical consumption, and seeks healthier beverage options. They are likely to be:

• Young Adults (18-35): Students and young professionals who are digitally savvy and actively seek out sustainable brands. They are influenced by social media and peer recommendations.
• Parents (30-50): Looking for healthier and more ethical options for their families. They are concerned about the environment and want to make responsible purchasing decisions.
• Eco-conscious Consumers (all ages): Individuals who prioritize sustainability in all aspects of their lives. They are willing to pay a premium for ethical and environmentally friendly products.
• Health-conscious Individuals (all ages): People who are actively seeking healthier alternatives to traditional soft drinks, focusing on natural ingredients and lower sugar content.

Potential Influencer Matches

Given the focus on micro and nano influencers specializing in sustainable ethics, here are some suitable types:

• Sustainability Advocates: Influencers who focus on promoting sustainable living, eco-friendly products, and ethical consumption. They can showcase the brand's commitment to sustainability and its positive impact on the environment.
• Eco-Lifestyle Bloggers/Vloggers: Individuals who share tips and advice on how to live a more sustainable lifestyle. They can integrate the soft drink into their content as a refreshing and ethical beverage choice.
• Health & Wellness Influencers: Influencers who promote healthy eating and active lifestyles. They can highlight the natural ingredients and low sugar content of the soft drink, positioning it as a healthier alternative to traditional sodas.
• New Zealand Culture/Travel Influencers: Influencers who showcase the beauty and culture of New Zealand. They can highlight the brand's New Zealand origin and its connection to the country's natural environment.
• Local Community Advocates: Influencers deeply embedded in their local communities, promoting local businesses and sustainable initiatives. They can connect the brand with local consumers and build trust through authentic endorsements.

These influencers can reach the target customers through blog posts, social media content (Instagram, TikTok, YouTube), and collaborations with other sustainable brands.

Content Creation Ideas

Here are some content topics and ideas:

• General Ideas:
  • Behind-the-scenes look at the company's sustainable sourcing and production practices in New Zealand.
  • Interviews with the founders about their commitment to ethical business practices.
  • Recipes and cocktail ideas featuring the soft drink.
  • Collaborations with environmental organizations to raise awareness about sustainability issues.
  • Highlighting the positive impact of the company's operations on local communities in New Zealand.
  • "A day in the life" of a sustainable consumer featuring the soft drink as a responsible choice.
• Creative Ideas:
  • Create a series of short videos showcasing the journey of the ingredients from the farm to the bottle.
  • Partner with artists to create limited-edition packaging featuring sustainable themes.
  • Host a social media contest encouraging consumers to share their own sustainable living tips.
  • Develop an augmented reality experience that allows consumers to learn more about the company's sustainability initiatives.
  • Create a series of animated videos explaining complex sustainability issues in a simple and engaging way.
  • Sponsor a local environmental cleanup event and document the experience on social media.