Micro influencers based in Delhi with a following of 10,000 to 100,000 who create content on skincare. They should be knowledgeable about skincare products and trends, and have an engaged audience interested in skincare.

Product Positioning

The user's query is focused on finding micro-influencers from Delhi who create content on skincare. This suggests that the product or service being promoted is related to skincare. In the existing market, skincare products are highly competitive, with a focus on natural ingredients, effectiveness, and catering to specific skin types or concerns (e.g., acne, aging, hydration). Positioning the product as a solution that is tailored to the unique skincare needs of individuals in Delhi, considering the city's climate and pollution levels, could be a fresh angle.

Target Customers

The ideal customer profile for skincare products typically includes:

• Age Group: 18-35 years old
• Gender: Predominantly female, but also males interested in skincare
• Location: Urban areas, specifically Delhi in this case
• Interests: Beauty, wellness, self-care, and health
• Concerns: Skin issues such as acne, dryness, aging, and sensitivity

Illustrative examples:

1. A 25-year-old female working professional in Delhi who is concerned about pollution-related skin issues.
2. A 30-year-old male fitness enthusiast who is looking for skincare products to maintain healthy skin.
3. A 22-year-old college student interested in beauty trends and skincare routines.

Potential Influencer Matches

Types of Influencers

1. Micro-Influencers (1,000 - 10,000 followers):

   • These influencers have a smaller but highly engaged audience. They are perceived as more authentic and relatable.
   • Suitable for promoting skincare products through detailed reviews, tutorials, and personal skincare routines.

2. Beauty Bloggers/Vloggers:

   • Influencers who focus on beauty and skincare content, providing tips, product reviews, and tutorials.
   • They can create in-depth content that educates their audience about the benefits of the skincare product.

3. Lifestyle Influencers:

   • Influencers who share content about their daily lives, including beauty and self-care routines.
   • They can integrate the skincare product into their daily routine, showcasing its practical use.

Enriching User's Requirements

• Focus on influencers based in Delhi to ensure relevance to the target audience.
• Look for influencers who have previously collaborated with skincare brands or have a strong interest in skincare.

Content Creation Ideas

General Ideas

1. Product Reviews:

   • Detailed reviews of the skincare product, highlighting its benefits, ingredients, and effectiveness.
   • Before-and-after photos to showcase results.

2. Skincare Routines:

   • Influencers sharing their daily or nightly skincare routines, incorporating the product.
   • Tips on how to use the product effectively.

Creative Ideas

1. Skincare Challenges:

   • A 7-day or 14-day skincare challenge where influencers document their skin's progress using the product.
   • Encourage followers to participate and share their results.

2. DIY Skincare Tips:

   • Influencers creating content on DIY skincare tips and how the product can complement these routines.
   • Combining the product with natural ingredients for a holistic approach.

3. Live Q&A Sessions:

   • Live sessions where influencers answer skincare-related questions from their audience and discuss the product.
   • Interactive and engaging, building trust and credibility.

By leveraging micro-influencers from Delhi who create content on skincare, the brand can effectively reach its target audience with authentic and relatable content.