Microinfluencers, DIY or handyman niche, Polish, both genders, active on Instagram/YouTube.

Product Positioning

To effectively position a brand or product related to DIY or handyman work in the Polish market, it is essential to highlight the unique selling propositions (USPs) that resonate with local consumers. This could include emphasizing quality, affordability, and ease of use. For new products, consider leveraging trends such as sustainability or local craftsmanship, which are increasingly appealing to consumers. Positioning the brand as a go-to resource for DIY enthusiasts, whether they are beginners or seasoned professionals, can create a strong market presence.

Target Customers

The ideal customer profile for a DIY or handyman product in Poland may include:

• Homeowners: Individuals aged 25-50 who are interested in home improvement projects and value quality tools and materials.

• DIY Enthusiasts: Hobbyists who regularly engage in DIY projects, often seeking innovative tools and materials to enhance their skills.

• Renters: Young adults who may not own their homes but are interested in personalizing their living spaces through DIY projects.

• Parents: Families looking for safe and engaging activities to do with their children, often involving simple DIY projects.

Potential Influencer Matches

Given the focus on microinfluencers in the DIY and handyman niche, suitable influencer types include:

• DIY Content Creators: Influencers who specialize in DIY projects, offering tutorials and tips. They can effectively reach audiences interested in home improvement and inspire them to try new projects.

• Home Improvement Bloggers: These influencers often share detailed guides and product reviews, making them credible sources for potential customers looking for recommendations.

• Crafting Influencers: Individuals who focus on creative projects that may overlap with DIY home improvements. They can attract a broader audience interested in crafting and home decor.

• Local Influencers: Microinfluencers based in Poland who have a strong connection with their community can help promote products in a relatable manner, enhancing trust and engagement.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Step-by-Step Tutorials: Create video content that guides viewers through various DIY projects, showcasing the product in action.

• Before-and-After Transformations: Share inspiring stories of home makeovers using the product, encouraging viewers to envision their own projects.

• Seasonal DIY Projects: Develop content around seasonal themes, such as holiday decorations or summer outdoor projects, to keep the audience engaged year-round.

• User-Generated Content Campaigns: Encourage customers to share their own DIY projects using the product, fostering community and providing authentic testimonials.

• Live Q&A Sessions: Host live sessions with influencers where they answer DIY-related questions, providing tips and showcasing the product's versatility.

These strategies can help create a strong connection with the target audience, driving engagement and potential sales.