MyInfluencer
Sign Up For FREE
Brief

"microinfluencers that support mental health awareness"

microinfluencers that support mental health awareness

Research Insight & Analysis

Product Positioning

The user's query focuses on finding microinfluencers that support mental health awareness. This suggests that the product or service being promoted is likely related to mental health, wellness, or self-care. In the existing market, mental health awareness is a growing and important niche, with increasing public interest and support. Positioning the brand as a champion of mental health can resonate deeply with audiences who value authenticity, empathy, and social responsibility.

Target Customers

The ideal customer profile for a mental health awareness campaign would include:

  • Young Adults (18-35 years old): This demographic is highly active on social media and more open to discussing mental health issues.
  • Professionals in High-Stress Jobs: Individuals in demanding careers who may be seeking ways to manage stress and improve their mental well-being.
  • Students: College and university students who face academic pressures and may benefit from mental health resources.
  • Parents: Particularly those who are looking for ways to support their children's mental health.

Illustrative examples:

  • A 25-year-old marketing professional who follows wellness influencers on Instagram.
  • A 30-year-old parent who is active in online parenting communities and values mental health resources for their family.
  • A 22-year-old college student who engages with mental health content on TikTok.

Potential Influencer Matches

Types of Influencers

  1. Mental Health Advocates:

    • These influencers often share personal stories, tips, and resources related to mental health.
    • They can create a strong emotional connection with the audience and build trust.
  2. Wellness and Self-Care Influencers:

    • Focus on overall well-being, including mental health, physical health, and lifestyle.
    • They can integrate mental health awareness into broader wellness content.
  3. Lifestyle Bloggers:

    • Cover a wide range of topics, including mental health, productivity, and personal growth.
    • They can reach a diverse audience and incorporate mental health messages into everyday life content.
  4. Fitness Influencers:

    • Often discuss the mental health benefits of physical activity.
    • They can promote mental health awareness through the lens of fitness and healthy living.

How Each Type Reaches Target Customers

  • Mental Health Advocates: Directly address mental health issues, making them highly relevant to young adults, students, and professionals seeking support.
  • Wellness and Self-Care Influencers: Appeal to those interested in a holistic approach to well-being, including parents and professionals.
  • Lifestyle Bloggers: Reach a broad audience with relatable content that can include mental health tips and stories.
  • Fitness Influencers: Engage with individuals who prioritize physical health and can be introduced to the mental health benefits of fitness.

Content Creation Ideas

General Ideas

  1. Personal Stories:

    • Influencers share their own mental health journeys, challenges, and successes.
    • Authentic and relatable content that can foster a sense of community and support.
  2. Tips and Resources:

    • Practical advice on managing stress, anxiety, and other mental health issues.
    • Recommendations for apps, books, and practices that promote mental well-being.
  3. Collaborations with Mental Health Professionals:

    • Interviews or Q&A sessions with therapists, psychologists, or counselors.
    • Providing expert insights and credible information.

Creative Ideas

  1. Mental Health Challenges:

    • Create a social media challenge that encourages followers to share their mental health practices or positive affirmations.
    • Use a unique hashtag to track participation and build a community.
  2. Interactive Content:

    • Host live sessions or webinars on mental health topics.
    • Engage the audience with polls, quizzes, and interactive stories.
  3. Visual Campaigns:

    • Use powerful imagery and graphics to convey mental health messages.
    • Create infographics that simplify complex mental health concepts.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, promoting mental health awareness through authentic and impactful influencer collaborations.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
microinfluencers supporting mental health awareness
Campaign Objectives
Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements.
Influencer Persona
Microinfluencers who are passionate about mental health awareness and create content related to this topic. They should have a dedicated following interested in mental health topics.
Content Themes
#MentalHealthAwareness #MentalHealthMatters #EndTheStigma
#1
Kati Morton
Kati Morton
@UCzBYOHyEEzlkRdDOSobbpvw
US
Kati Morton is a licensed therapist, author and public speaker who is well-known for her YouTube channel focused on mental health where she covers a wide range of topics, including family dynamics, anxiety, depression, eating disorders, trauma, and more. In her videos, Kati offers valuable insights and practical advice on how to navigate the complex world of mental health. She provides strategies for managing difficult emotions, coping with stress, and improving overall well-being. Kati's non-judgmental approach makes her content accessible to people from all walks of life. She is the author of two best-selling books: "Are u ok?: A Guide to Caring for Your Mental Health" and "Traumatized: Identify, Understand, and Cope with PTSD and Emotional Stress". Through her work, Kati has become a leading voice in the mental health community and stresses the importance of seeking help when needed and dedicated to helping people lead happier and healthier lives.
Followers
1.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements."
This influencer is a licensed therapist who covers a wide range of mental health topics. They are a strong fit for the campaign.
#2
Abby Rawlinson | Therapist
Abby Rawlinson | Therapist
@therapywithabby
United Kingdom
🌸 Therapist, author and mum ✨ Reclaiming your mind & body 🌿 Nervous system health 📚 ORDER MY BOOK👇
Followers
161.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements."
This influencer is a therapist who discusses mental health topics, making them a strong fit for the campaign.
#3
𝓚є𝐄𝓛𝐞𝔂🩷
𝓚є𝐄𝓛𝐞𝔂🩷
@keeleylolz4
GB
Keeley 🫶🏻18🫶🏻 Mental Health. 🩷 care leaver🩷
Followers
26.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements."
This influencer focuses on mental health and shares personal experiences, making them a strong fit for the campaign.
#4
Fuelling purpose
Fuelling purpose
@fuellingpurpose
United Kingdom
◾️MENTAL HEALTH RELATABLE CONTENT ◾️DAILY DOSE OF RELATABLE STUFF/ LIFE EXPERIENCE
Followers
34.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements."
This influencer creates relatable mental health content, which aligns well with the campaign's goals. They can share personal stories and tips effectively.
#5
Dr. Daniel Fox
Dr. Daniel Fox
@UC932vfOwTbFni3GRrvVA6IQ
US
Learn more about Dr. Fox at www.drdfox.com Welcome to my YouTube channel and I hope you find it a positive influence to help manage and overcome mental health difficulties. This channel is for individuals diagnosed with personality disorders and mental health providers working with individuals diagnosed with personality disorders. *****Please Read***** If you, or someone you know, is in immediate danger or in need of emergency services, please call 9-1-1 or go to your local emergency room. If you are thinking of harming yourself, please call the National Suicide Prevention Lifeline: 1-800-273-8255.
Followers
260.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements."
This influencer focuses on mental health and provides valuable insights, making them a strong fit for the campaign.
#6
Alyssa Davis | Navigating Mental Illness + Invisible Disability
Alyssa Davis | Navigating Mental Illness + Invisible Disability
@alyssacdavis
United States
💖 Your mental health cheerleader ✨ Navigating Chronic, Rare + Invisible illness 🌈 Unapologetically imperfect 🗣️Let's dismantle stigma | Join us👇🏻
Followers
61.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for microinfluencers who support mental health awareness. Ideal influencers should focus on creating content that promotes mental health awareness. No specific gender, age range, or location requirements."
This influencer is a mental health advocate and shares personal stories, making them a strong fit for the campaign.