Microinfluencerzy, 18-35 lat, Polska, branża beauty, doświadczenie w pielęgnacji skóry.

Product Positioning

Marka aura sun, as a brand focused on sun care products, can be positioned as a premium yet accessible option in the market. Emphasizing natural ingredients, skin health benefits, and eco-friendly packaging can resonate well with health-conscious consumers. The brand can also highlight its commitment to sustainability, which is increasingly important to modern consumers.

For new products, exploring angles such as "sun protection for every lifestyle" or "the perfect companion for outdoor adventures" can attract a broader audience. Additionally, leveraging seasonal marketing strategies during summer or vacation periods can enhance visibility and relevance.

Target Customers

The ideal customer profile for Marka aura sun includes:

• Health-conscious individuals: People who prioritize skincare and are aware of the harmful effects of sun exposure. They are likely to be aged 25-45, both male and female, and interested in wellness and beauty.

• Outdoor enthusiasts: Individuals who engage in outdoor activities such as hiking, beach outings, or sports. This group values effective sun protection that fits their active lifestyle.

• Eco-conscious consumers: Shoppers who prefer brands that are environmentally friendly and use sustainable practices. They are often willing to pay a premium for products that align with their values.

• Parents: Caregivers looking for safe and effective sun protection for their children. They prioritize products that are gentle on the skin and free from harmful chemicals.

Potential Influencer Matches

To effectively promote Marka aura sun, the following types of influencers would be suitable:

• Micro-influencers in the health and wellness niche: These influencers often have a dedicated following that trusts their recommendations. They can create authentic content around the benefits of sun protection and skincare routines.

• Outdoor lifestyle influencers: Collaborating with influencers who focus on outdoor activities can showcase the product in real-life scenarios, demonstrating its effectiveness during adventures.

• Eco-friendly lifestyle influencers: These influencers can highlight the brand's commitment to sustainability, appealing to environmentally conscious consumers.

• Parenting influencers: Engaging with influencers who focus on family and parenting can help reach the target audience of parents looking for safe sun care options for their children.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• "Sun Safety Tips" series: Create informative posts or videos that educate followers on the importance of sun protection, including application techniques and timing.

• User-generated content campaigns: Encourage customers to share their experiences using the product during outdoor activities, creating a sense of community and authenticity.

• Behind-the-scenes content: Showcase the brand's commitment to sustainability and the sourcing of natural ingredients, appealing to eco-conscious consumers.

• Seasonal challenges: Launch a summer challenge encouraging followers to share their sun care routines or favorite outdoor activities while using the product, with incentives for participation.

• Collaborative giveaways: Partner with influencers for giveaways that include the product and other outdoor or wellness items, increasing engagement and reach.

These strategies can help Marka aura sun effectively connect with its target audience and enhance brand visibility through influencer collaborations.