Influencers based in the Middle East, with a significant follower base in Saudi Arabia. They should be active on platforms like Instagram and TikTok, capable of creating engaging and creative reels. Influencers could be from various niches but should have a connection to the Muslim community.

Product Positioning

The product in question is a Muslim marriage application. This type of application is designed to facilitate connections and marriages within the Muslim community, emphasizing cultural and religious compatibility. In the existing market, this product can be positioned as a specialized, culturally sensitive, and user-friendly platform that respects Islamic values and traditions. The app can highlight features such as privacy, halal interactions, and community-based matchmaking.

Target Customers

The ideal customer profile for this Muslim marriage application would include:

• Young Muslim Adults: Individuals aged 18-35 who are actively seeking marriage within the Muslim community.
• Parents and Guardians: Older adults who are involved in the matchmaking process for their children.
• Professionals: Educated and career-oriented Muslims who are looking for a partner with similar values and lifestyle.
• Residents of Saudi Arabia and the Middle East: Given the focus on Saudi Arabia, the primary audience would be residents of this region, with a secondary focus on the broader Middle Eastern population.

Illustrative examples:

• A 28-year-old female doctor in Riyadh looking for a partner who shares her professional ambitions and religious values.
• A 25-year-old male engineer in Jeddah who wants to find a spouse through a halal and culturally appropriate platform.
• Parents in Dammam who are seeking a suitable match for their 23-year-old daughter.

Potential Influencer Matches

Types of Influencers

1. Lifestyle Influencers: Influencers who share their daily lives, focusing on family, culture, and religion. They can create content around the importance of finding a compatible partner and how the app can facilitate this process.
2. Religious Influencers: Scholars or individuals who discuss Islamic teachings and values. They can emphasize the app's adherence to Islamic principles and its benefits for the Muslim community.
3. Relationship and Marriage Coaches: Experts who provide advice on relationships and marriage within the Muslim context. They can create content on how the app can help in finding a suitable partner.
4. Local Celebrities and Public Figures: Influencers who are well-known in Saudi Arabia and the Middle East. Their endorsement can add credibility and reach a wider audience.

Enriching User's Requirements

• Location: Influencers based in the Middle East, particularly those with a significant following in Saudi Arabia.
• Content Creation: Influencers willing to create creative reels that