Female influencers aged 35+ in the USA and UK, focused on skincare and aging topics.

Product Positioning

The product or service being promoted is likely related to skincare, specifically targeting concerns associated with aging. In the existing market, this product can be positioned as a solution for mid-life women who are seeking effective skincare routines to address aging concerns. The brand can emphasize the importance of self-care and embracing aging gracefully, offering products that are both effective and empowering. A fresh angle could be to highlight the science behind the product, focusing on ingredients that are proven to benefit mature skin.

Target Customers

The ideal customer profile includes women aged 35 and above, residing in the USA and UK, who are interested in skincare and aging. These customers are likely to be proactive about maintaining their skin health and are open to trying new products that promise visible results. They may also be interested in holistic approaches to aging, including lifestyle and wellness tips.

Illustrative examples of target customers:

• A 40-year-old professional woman in New York who is looking for skincare products that fit into her busy lifestyle.
• A 50-year-old woman in London who is interested in natural and organic skincare solutions.
• A 45-year-old woman in Los Angeles who follows beauty trends and is active on social media.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Mid-life Beauty Influencers: Women aged 35 and above who focus on beauty and skincare. They can share personal experiences and product reviews, resonating with the target audience.

• Lifestyle Influencers: Influencers who cover a broad range of topics including wellness, self-care, and aging gracefully. They can integrate the product into their content naturally, appealing to followers interested in holistic aging.

• Dermatologists or Skincare Experts: Professionals who can provide credibility and authority. Their endorsement can reassure potential customers about the product's efficacy.

Content Creation Ideas

• Before and After Skincare Routines: Influencers can showcase their skincare routines, highlighting the product's impact over time. This visual content can be compelling and shareable.

• Aging Gracefully Series: A series of posts or videos where influencers discuss their personal journeys with aging, incorporating the product as part of their skincare regimen.

• Ingredient Deep Dives: Content that educates the audience about the science behind the product's ingredients, explaining how they benefit mature skin.

• Interactive Q&A Sessions: Live sessions where influencers answer questions about skincare and aging, providing tips and incorporating the product as a recommended solution.

These content ideas aim to engage the target audience, providing value while promoting the product in an authentic and relatable manner.