Mikro-influencerzy, płeć: dowolna, wiek: 18-35, lokalizacja: Bielsko-Biała i okolice, nisza: styl życia, uroda, kultura miejska, platformy: Instagram/TikTok.

Product Positioning

The brand, which focuses on piercing and tattoo services, can be positioned as a trendy and artistic destination for self-expression in Bielsko-Biala and surrounding areas. Emphasizing the uniqueness of each service and the personal connection with clients can create a strong brand identity. Highlighting the artistry involved in both tattoos and piercings can attract a clientele that values creativity and individuality.

To differentiate from competitors, the brand could focus on the quality of service, the expertise of the artists, and the welcoming atmosphere of the studio. Additionally, promoting the idea of collaboration with local influencers can enhance community engagement and brand visibility.

Target Customers

The ideal customer profile includes:

• Young Adults (18-30 years old): Individuals who are exploring personal expression through body art and are active on social media platforms. They are likely to follow trends in lifestyle, beauty, and urban culture.

• Art Enthusiasts: People who appreciate artistic expression and are interested in unique designs and custom work. They may frequent art events and exhibitions.

• Local Trendsetters: Individuals who are influential within their social circles and are often the first to try new trends. They are likely to share their experiences online, influencing their peers.

• Lifestyle Influencers: Those who create content around lifestyle, beauty, and urban culture, and have a following that aligns with the studio's target audience.

Potential Influencer Matches

1. Micro-Influencers in Lifestyle and Beauty: These influencers typically have a dedicated following that trusts their recommendations. They can create authentic content showcasing their experiences at the studio, which resonates well with their audience.

2. Urban Culture Enthusiasts: Influencers who focus on urban trends and culture can attract a younger demographic interested in tattoos and piercings as part of their lifestyle. Their content can highlight the studio as a trendy spot in the city.

3. Local Artists and Creatives: Collaborating with local artists who have a following can enhance credibility and attract customers who appreciate artistry. They can create unique content that showcases the artistic side of the services offered.

4. Health and Wellness Influencers: Influencers who focus on self-care and personal expression can promote the studio as a place for self-empowerment and confidence-building through body art.

Content Creation Ideas

• Behind-the-Scenes Content: Share videos or stories that showcase the tattooing and piercing process, highlighting the skill and care involved. This can demystify the experience for potential clients.

• Client Testimonials and Transformations: Feature before-and-after stories of clients who have had tattoos or piercings done at the studio. This can create a personal connection and encourage others to share their experiences.

• Artistic Collaborations: Partner with local artists to create limited-edition designs or events. Documenting these collaborations can generate buzz and attract attention from both the art and tattoo communities.

• Interactive Q&A Sessions: Host live sessions on social media where potential clients can ask questions about the tattooing and piercing process, aftercare, and design choices. This can build trust and engagement.

• Trend Spotlights: Create content that discusses current trends in tattoos and piercings, showcasing how the studio stays ahead of the curve. This can position the brand as a thought leader in the industry.

By focusing on these strategies, the studio can effectively engage with its target audience and leverage influencer partnerships to enhance its visibility and reputation in the local market.