Gamers or content creators focused on Minecraft, located in Brazil, active on YouTube/Twitch/Instagram.

Product Positioning

Minecraft is a globally popular sandbox video game that allows players to build and explore virtual worlds. In Brazil, the game has a significant following, particularly among younger audiences. The brand or product related to Minecraft can be positioned as a creative and educational tool that encourages imagination, problem-solving, and collaboration. By leveraging the game's popularity, the brand can tap into the existing community of passionate players and content creators.

Target Customers

The ideal customer profile for a Minecraft-related product in Brazil would include:

• Young Gamers: Primarily children and teenagers who are avid players of Minecraft and are interested in gaming content.
• Parents: Adults who are looking for educational and creative games for their children.
• Educators: Teachers and educational institutions that use Minecraft as a tool for learning and engagement.

Illustrative examples include a 12-year-old boy who spends his weekends building elaborate structures in Minecraft, a parent looking for games that promote creativity for their 10-year-old daughter, and a teacher using Minecraft to teach geometry concepts in a fun and interactive way.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Gaming YouTubers: Influencers who create Minecraft gameplay videos, tutorials, and challenges. They have a strong following among young gamers and can showcase the product's features in an engaging way.
• Family and Parenting Bloggers: Influencers who focus on family-friendly content and can highlight the educational benefits of Minecraft-related products to parents.
• Educational Content Creators: Influencers who specialize in educational content and can demonstrate how Minecraft can be used as a learning tool in classrooms.

Content Creation Ideas

To maximize engagement and reach, consider the following content ideas:

• Building Challenges: Host a series of building challenges where influencers create themed structures in Minecraft, encouraging their followers to participate and share their creations.
• Educational Tutorials: Collaborate with educators to create tutorials that demonstrate how Minecraft can be used to teach specific subjects, such as math or history.
• Family Game Nights: Partner with family influencers to showcase Minecraft as a fun and educational activity for family game nights, highlighting its benefits for both children and parents.
• Live Streams and Q&A Sessions: Organize live streams where influencers play Minecraft and interact with their audience, answering questions and sharing tips.

By implementing these strategies, the brand can effectively engage with the Minecraft community in Brazil and promote its products to a wide audience.