Minecraft content creators with a following under 500,000 on YouTube, Twitch, or Instagram. They should be able to create engaging gameplay content and highlight server features.

Product Positioning

The product in question is a new Minecraft server. In the existing market, Minecraft servers are popular for their unique gameplay experiences, community engagement, and custom features. To position this new server effectively, it should highlight its unique selling points, such as exclusive game modes, custom plugins, community events, or any other distinctive features that set it apart from other servers. Emphasizing a strong community and active engagement can also be a key angle.

Target Customers

The ideal customer profile for a Minecraft server typically includes:

• Age Group: Primarily younger audiences, ranging from pre-teens to young adults (10-25 years old).
• Interests: Enthusiasts of Minecraft, gaming, and online communities.
• Behavior: Active on social media platforms, particularly YouTube, Twitch, and Twitter, where they follow gaming content and influencers.

Illustrative examples:

1. Teenagers (13-18 years old) who spend a significant amount of time playing Minecraft and are looking for new and exciting servers to join.
2. Young adults (19-25 years old) who enjoy gaming and are part of online communities, often participating in server events and discussions.
3. Parents of younger children who are looking for safe and engaging Minecraft servers for their kids.

Potential Influencer Matches

To promote the new Minecraft server, the following types of influencers would be suitable:

1. Minecraft YouTubers: Content creators who specialize in Minecraft gameplay, tutorials, and server reviews. They can create engaging videos showcasing the server's features and gameplay.
2. Twitch Streamers: Influencers who stream Minecraft gameplay live. They can host live events, play on the server, and interact with their audience in real-time.
3. Twitter Influencers: Minecraft enthusiasts with a strong following on Twitter who can share updates, screenshots, and engage with their followers about the server.

Given the requirement of under 500,000 followers, micro-influencers and mid-tier influencers would be ideal. These influencers often have a more engaged and loyal audience, which can lead to higher conversion rates.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

1. Server Tour Videos: Influencers can create detailed tour videos showcasing the unique features, game modes, and custom plugins of the server.
2. Live Stream Events: Hosting special events on the server, such as building competitions, PvP tournaments, or community challenges, and streaming them live.
3. Collaborative Gameplay: Influencers can team up with other content creators to play on the server, creating a collaborative and engaging experience for their audiences.
4. Tutorials and Guides: Creating tutorials on how to join the server, navigate its features, and tips for new players.
5. Community Spotlights: Highlighting active and creative members of the server community, showcasing their builds, and sharing their stories.

By leveraging these content ideas, the new Minecraft server can attract a dedicated player base and foster a strong, engaged community.