Minecraft content creators with engaging personalities and original content, under 500,000 subscribers.

Product Positioning

The product in question is a new Minecraft Java Edition Prison Server called iBlocky. In the existing market, Minecraft servers are popular among gamers who enjoy multiplayer experiences and custom game modes. The prison server genre is a well-established niche within the Minecraft community, where players start in a prison and must mine resources, complete tasks, and trade to progress through ranks and eventually gain freedom.

To position iBlocky effectively, it should emphasize unique features that differentiate it from other prison servers. This could include custom plugins, unique gameplay mechanics, special events, and a strong community focus. Highlighting these aspects will attract players looking for a fresh and engaging experience.

Target Customers

The ideal customer profile for iBlocky includes:

• Age Group: Primarily teenagers and young adults (13-25 years old)
• Interests: Minecraft enthusiasts, gamers who enjoy multiplayer and competitive gameplay, and those who are active in online gaming communities
• Behavior: Regularly watch Minecraft content on platforms like YouTube and Twitch, participate in gaming forums and social media groups, and are likely to join and engage with new Minecraft servers

Illustrative examples of target customers:

1. A 16-year-old high school student who spends their free time playing Minecraft and watching Minecraft YouTubers.
2. A 20-year-old college student who enjoys competitive gaming and is active in online gaming communities.
3. A 14-year-old who follows several Minecraft influencers and is always on the lookout for new servers to join.

Potential Influencer Matches

To promote iBlocky, the following types of influencers would be suitable:

1. Minecraft YouTubers with Personality-Driven Channels: These influencers create engaging and entertaining content, often with a focus on their unique personalities and gameplay styles. They can showcase the server's features and create a sense of excitement around joining iBlocky.

2. Twitch Streamers: Streamers who play Minecraft and interact with their audience in real-time can provide live demonstrations of the server, answer questions, and encourage their viewers to join and play together.

3. Micro-Influencers: Influencers with under 500,000 subscribers who have a dedicated and engaged following. These influencers often have a closer relationship with their audience, which can lead to higher trust and more effective promotion.

Content Creation Ideas

To effectively promote iBlocky, consider the following content topics and ideas:

1. Server Tour and First Impressions: Influencers can create videos or live streams where they explore the server, showcase its unique features, and share their initial thoughts and experiences.

2. Gameplay Challenges: Organize special events or challenges on the server that influencers can participate in and document. This could include speedruns, building competitions, or PvP tournaments.

3. Collaborative Streams: Arrange for multiple influencers to play on the server together, creating a collaborative and entertaining experience for their audiences.

4. Behind-the-Scenes Content: Share insights into the development and management of the server, including interviews with the creators, sneak peeks of upcoming features, and community spotlights.

5. Community Engagement: Encourage influencers to interact with the server's community, participate in forums or Discord channels, and highlight player achievements and creations.

By leveraging these content ideas and collaborating with the right influencers, iBlocky can effectively reach its target audience and build a strong, engaged player base.