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Brief

"Influencer to promote my new Minecraft Java Edition Prison Server called iBlocky. Their channels must be personality driven, and have original content. They must have under 500,000 subscribers"

Influencer to promote my new Minecraft Java Edition Prison Server called iBlocky. Their channels must be personality driven, and have original content. They must have under 500,000 subscribers

Research Insight & Analysis

Product Positioning

The product in question is a new Minecraft Java Edition Prison Server called iBlocky. In the existing market, Minecraft servers are popular among gamers who enjoy multiplayer experiences and custom game modes. The prison server genre is a well-established niche within the Minecraft community, where players start in a prison and must mine resources, complete tasks, and trade to progress through ranks and eventually gain freedom.

To position iBlocky effectively, it should emphasize unique features that differentiate it from other prison servers. This could include custom plugins, unique gameplay mechanics, special events, and a strong community focus. Highlighting these aspects will attract players looking for a fresh and engaging experience.

Target Customers

The ideal customer profile for iBlocky includes:

  • Age Group: Primarily teenagers and young adults (13-25 years old)
  • Interests: Minecraft enthusiasts, gamers who enjoy multiplayer and competitive gameplay, and those who are active in online gaming communities
  • Behavior: Regularly watch Minecraft content on platforms like YouTube and Twitch, participate in gaming forums and social media groups, and are likely to join and engage with new Minecraft servers

Illustrative examples of target customers:

  1. A 16-year-old high school student who spends their free time playing Minecraft and watching Minecraft YouTubers.
  2. A 20-year-old college student who enjoys competitive gaming and is active in online gaming communities.
  3. A 14-year-old who follows several Minecraft influencers and is always on the lookout for new servers to join.

Potential Influencer Matches

To promote iBlocky, the following types of influencers would be suitable:

  1. Minecraft YouTubers with Personality-Driven Channels: These influencers create engaging and entertaining content, often with a focus on their unique personalities and gameplay styles. They can showcase the server's features and create a sense of excitement around joining iBlocky.

  2. Twitch Streamers: Streamers who play Minecraft and interact with their audience in real-time can provide live demonstrations of the server, answer questions, and encourage their viewers to join and play together.

  3. Micro-Influencers: Influencers with under 500,000 subscribers who have a dedicated and engaged following. These influencers often have a closer relationship with their audience, which can lead to higher trust and more effective promotion.

Content Creation Ideas

To effectively promote iBlocky, consider the following content topics and ideas:

  1. Server Tour and First Impressions: Influencers can create videos or live streams where they explore the server, showcase its unique features, and share their initial thoughts and experiences.

  2. Gameplay Challenges: Organize special events or challenges on the server that influencers can participate in and document. This could include speedruns, building competitions, or PvP tournaments.

  3. Collaborative Streams: Arrange for multiple influencers to play on the server together, creating a collaborative and entertaining experience for their audiences.

  4. Behind-the-Scenes Content: Share insights into the development and management of the server, including interviews with the creators, sneak peeks of upcoming features, and community spotlights.

  5. Community Engagement: Encourage influencers to interact with the server's community, participate in forums or Discord channels, and highlight player achievements and creations.

By leveraging these content ideas and collaborating with the right influencers, iBlocky can effectively reach its target audience and build a strong, engaged player base.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Minecraft Java Edition Prison Server
Campaign Objectives
Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers.
Influencer Persona
Minecraft content creators with engaging personalities and original content, under 500,000 subscribers.
Content Themes
#MinecraftPrisonServer #MinecraftJavaEdition #MinecraftGameplay
#1
Temp
Temp
@igntemp
US
@ignTemp on all socials
Followers
167.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers."
The influencer has a personality-driven channel with original content and a subscriber count under 500,000, making them a good fit for the campaign.
#2
mineecraftvideos
mineecraftvideos
@mineecraftvideos
US
Daily Minecraft Videos! Thank you for 1000 followers!!
Followers
1.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers."
This influencer creates daily Minecraft content and has an engaging personality, making them a strong candidate for the campaign.
#3
The Breakdown
The Breakdown
@UC6Ec5NXzcESo60F3UgtgQRA
US
At The Breakdown, we have one goal - Help People. It's the ethos that drives everything we do, and with this channel, we strive to help people with anything and everything in regard to Minecraft. From making a Minecraft server to installing Minecraft mods to even just general gameplay guides, we strive to have the best Minecraft tutorial content on YouTube for every topic that we cover. We post multiple videos per week, and we're constantly looking to cover new and exciting topics for the Minecraft community. Be sure to subscribe so you don't miss our next guide! Note: In the spirit of full transparency, the team behind The Breakdown has an ownership interest in our hosting partner SimpleGameHosting.
Followers
499.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers."
The influencer's content is focused on Minecraft tutorials and guides, aligning well with the brand's campaign. The subscriber count is within the desired range.
#4
Minecraft Server
Minecraft Server
@jartex.network
Netherlands
⬇ ⠀💻Join us today! 1.8 up to 1.20+⠀⬇ insta.jartex.fun or bedrock.jartex.fun Jartexnetwork Minecraft Server Best Minecraft server to play in 2024
Followers
6.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers."
The influencer's content is focused on Minecraft servers, aligning well with the brand's campaign. The subscriber count is within the desired range.
#5
Physics Gaming 2.0
Physics Gaming 2.0
@UCF5GziMthS1gk-AUcr3glvg
IN
SUBSCRIBE PLEASE :( Hello Gamers. I'm SOURAV and there you will see me playing all Gaming videos. Having some Fun. There you will see me playing all type of video games like Free Fire, Minecraft etc. My country is India. I am from Jammu and Kashmir of Rajouri district. I live in a village Now you have to subscribe me
Followers
3.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers."
The influencer's content is focused on Minecraft with a personality-driven approach, making them a good fit for the brand. The subscriber count is within the desired range.
#6
ness
ness
@nessivity
17 | Minecraft Content Creator | 💎⛏ Join my discord server in highlights!
Followers
7.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote iBlocky, a new Minecraft Java Edition Prison Server. Ideal influencers should have personality-driven channels with original content and under 500,000 subscribers."
This influencer creates Minecraft content and has an engaging personality, making them a good fit for promoting the iBlocky server. Their subscriber count is well within the required range.