Micro-influencers who create Minecraft prison and minigame content, with a follower count under 500k. They should be active on YouTube, Instagram, or TikTok and have a dedicated and engaged audience.

Product Positioning

The product in question is a Minecraft server that focuses on prison and minigame content. In the existing market, Minecraft servers are highly popular, and niche servers like prison and minigame servers attract specific segments of the Minecraft community. To position this server effectively, emphasize unique features, engaging gameplay, and a strong community aspect. Highlight any exclusive minigames or unique prison server mechanics that differentiate it from competitors.

Target Customers

The ideal customer profile for this Minecraft server includes:

• Age Group: Primarily teenagers and young adults (ages 13-25)
• Interests: Minecraft enthusiasts, particularly those who enjoy prison servers and minigames
• Gaming Habits: Regular Minecraft players who are active in online gaming communities and forums
• Geographic Location: Primarily English-speaking countries, but not limited to them

Illustrative examples:

• A 16-year-old high school student who spends weekends playing Minecraft with friends.
• A 20-year-old college student who enjoys competitive gaming and participates in Minecraft forums.
• A 14-year-old who watches Minecraft YouTube videos and streams regularly.

Potential Influencer Matches

Types of Influencers

1. Minecraft YouTubers: Content creators who focus on Minecraft gameplay, tutorials, and server reviews. They often have a dedicated following of Minecraft enthusiasts.
2. Twitch Streamers: Gamers who stream Minecraft content live, engaging with their audience in real-time. They can showcase the server's features and gameplay.
3. Social Media Influencers: Influencers on platforms like Instagram and Twitter who share Minecraft-related content, including memes, tips, and server recommendations.

Specific Requirements

• Follower/Subscriber Count: Under 500k followers or subscribers
• Content Focus: Prison and minigame content within Minecraft

Content Creation Ideas

General Ideas

1. Server Tours: Influencers can create videos or streams showcasing different areas and features of the server, highlighting what makes it unique.
2. Gameplay Challenges: Organize challenges or competitions on the server and have influencers participate and share their experiences.
3. Collaborative Events: Host special events or tournaments on the server and invite multiple influencers to participate, creating a buzz around the server.

Creative Ideas

1. Behind-the-Scenes: Influencers can create content showing the development and management of the server, giving viewers an inside look.
2. Storytelling Series: Develop a series where influencers create a narrative or storyline within the prison or minigame server, engaging viewers with episodic content.
3. Community Highlights: Feature content created by the server's community, such as impressive builds or creative minigame strategies, and have influencers share these highlights.

By leveraging these strategies, the Minecraft server can attract a dedicated player base and grow its community through targeted influencer marketing.