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Brief

"Minecraft YouTube Shorts"

Minecraft YouTube Shorts

Research Insight & Analysis

game Minecraft. Minecraft is a sandbox video game that allows players to build and explore virtual worlds made up of blocks. The game has a massive following, particularly among younger audiences, and has a strong presence on various social media platforms, including YouTube.

To position the brand or product effectively in the market, it is essential to leverage the game's popularity and the engaging nature of short-form content. Minecraft YouTube Shorts can be positioned as quick, entertaining, and informative snippets that capture the essence of the game, showcase creative builds, provide tips and tricks, or highlight funny moments.

Target Customers

The ideal customer profile for Minecraft YouTube Shorts includes:

  • Age Group: Primarily children and teenagers (ages 8-18), but also young adults who grew up playing Minecraft.
  • Interests: Gaming, creativity, building, exploring virtual worlds, and watching short, engaging videos.
  • Platforms: Active users of YouTube, particularly those who consume short-form content.

Illustrative examples of target customers:

  1. A 12-year-old who loves building intricate structures in Minecraft and follows several Minecraft YouTubers for inspiration.
  2. A 16-year-old who enjoys watching quick, funny Minecraft clips during breaks from schoolwork.
  3. A 20-year-old who has been playing Minecraft since childhood and enjoys staying updated with the latest trends and tips in the game.

Potential Influencer Matches

To promote Minecraft YouTube Shorts, the following types of influencers would be suitable:

  1. Minecraft YouTubers: Content creators who specialize in Minecraft gameplay, tutorials, and creative builds. They have a dedicated audience interested in Minecraft content.

    • Example: A YouTuber who creates detailed tutorials on building complex structures in Minecraft.
  2. Gaming Influencers: Broader gaming influencers who cover multiple games but have a significant focus on Minecraft. They can attract a diverse gaming audience.

    • Example: A gaming influencer who streams various games, including Minecraft, and has a large following on YouTube.
  3. Short-Form Content Creators: Influencers who excel in creating engaging short-form videos on platforms like YouTube Shorts, TikTok, and Instagram Reels. They can adapt their content to fit the Minecraft theme.

    • Example: A TikTok creator known for quick, humorous gaming clips who can create similar content for Minecraft.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

  1. Quick Build Challenges: Short videos showcasing rapid building challenges where creators build something impressive within a limited time frame.
  2. Funny Moments: Clips highlighting humorous and unexpected moments in Minecraft gameplay.
  3. Tips and Tricks: Short tutorials providing useful tips and tricks for players to improve their gameplay or build better structures.
  4. Creative Showcases: Videos featuring unique and creative builds made by the community, inspiring viewers to try their own.
  5. Mini-Games: Short clips of fun mini-games within Minecraft, such as parkour challenges or survival games.
  6. Collaborations: Collaborative videos with other Minecraft YouTubers or influencers, creating a sense of community and cross-promotion.

By leveraging these content ideas and collaborating with the right influencers, the Minecraft YouTube Shorts campaign can effectively engage the target audience and drive viewership.

Curated Influencer List
#1
Lemon Craft
Lemon Craft
@UCxWzjhZ0TsCJ5OJq5b7LcbA
US
Hey! you are on the Lemon Craft channel! This channel contains the funniest compilation of videos in minecraft. Do not forget to like and subscribe to the channel ! Nice viewing bro.
Followers
6.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers who create Minecraft content on YouTube Shorts. Ideal influencers should have a strong presence on YouTube and specialize in Minecraft gameplay, tutorials, or related content. The target audience includes Minecraft players and fans. No specific gender, age range, or location requirements are specified."
This influencer has a massive following on YouTube and creates engaging Minecraft content, making them an excellent fit for the campaign.
#2
Dina
Dina
@UCUa9IyS4xpc01m5OaYjL5OA
US
Epic Minecraft channel that makes funny Minecraft videos❤️ 01. June. 2021 09. October. 2021. / 5000 15. December. 2021. / 100 000 02. September. 2022. / 500 000 09. April. 2023./ 1 000 000 11. August. 2023. / 2 000 000 04. September 2023. / 3 000 000 20. September 2023. / 4 000 000 03. January 2024. / 5 000 000 14. March 2024. / 6 000 000
Followers
6.8M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

93%Match Score
Fit for"Looking for influencers who create Minecraft content on YouTube Shorts. Ideal influencers should have a strong presence on YouTube and specialize in Minecraft gameplay, tutorials, or related content. The target audience includes Minecraft players and fans. No specific gender, age range, or location requirements are specified."
This influencer creates engaging Minecraft content on YouTube and has a large following, making them an excellent fit for the campaign.
#3
Mumbo Jumbo
Mumbo Jumbo
@UChFur_NwVSbUozOcF_F2kMg
GB
My name is Oli, also known as Mumbo Jumbo and I make videos on the popular voxel based game 'Minecraft'. I focus mainly on the technical elements of the game, doing tutorials on various elements of redstone to try and make you better, and hopefully give you something you can show off to your friends. I also have a long running Vanilla Survival Let's Play series on the well known Hermitcraft server.
Followers
9.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

92%Match Score
Fit for"Looking for influencers who create Minecraft content on YouTube Shorts. Ideal influencers should have a strong presence on YouTube and specialize in Minecraft gameplay, tutorials, or related content. The target audience includes Minecraft players and fans. No specific gender, age range, or location requirements are specified."
This influencer creates technical Minecraft content on YouTube and has a large following, making them a great fit for the campaign.
#4
Moose Shorts
Moose Shorts
@UCw6WUuOwNK_S220Q8NBRxzw
US
Welcome to Moose Shorts! SUBSCRIBE within 15 Seconds or a Moose will eat you 😵
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers who create Minecraft content on YouTube Shorts. Ideal influencers should have a strong presence on YouTube and specialize in Minecraft gameplay, tutorials, or related content. The target audience includes Minecraft players and fans. No specific gender, age range, or location requirements are specified."
This influencer creates Minecraft content on YouTube and has a strong following, making them a good fit for the campaign.
#5
AnimalMace
AnimalMace
@UCH24ufNPog8Tn4zblgPeF8Q
US
Hey! I'm AnimalMace (or Mace for short) and I play Minecraft videos with my friends Oxy, Berry and Endersam!
Followers
1.8M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

88%Match Score
Fit for"Looking for influencers who create Minecraft content on YouTube Shorts. Ideal influencers should have a strong presence on YouTube and specialize in Minecraft gameplay, tutorials, or related content. The target audience includes Minecraft players and fans. No specific gender, age range, or location requirements are specified."
This influencer creates Minecraft content on YouTube and has a strong following, making them a good fit for the campaign.
#6
CheapPickle
CheapPickle
@UCI6iuVp86M118Pa2_0NcjOw
US
hey pickle friends, welcome to my channel.
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

87%Match Score
Fit for"Looking for influencers who create Minecraft content on YouTube Shorts. Ideal influencers should have a strong presence on YouTube and specialize in Minecraft gameplay, tutorials, or related content. The target audience includes Minecraft players and fans. No specific gender, age range, or location requirements are specified."
This influencer creates Minecraft content on YouTube and has a strong following, making them a good fit for the campaign.