MyInfluencer
Brief

"Minority influencer with mostly adult followers that is an artist or athlete in a space where they are breaking norms. whether it is gender, race etc."

Minority artist or athlete breaking norms

Research Insight & Analysis

Product Positioning

The brand or product being promoted appears to be one that values diversity and breaking societal norms. This could be a product or service that aligns with progressive values, such as inclusive fashion, innovative sports equipment, or art supplies that encourage creativity and self-expression. Positioning the brand as a champion of diversity and inclusivity will resonate well in the current market, where consumers are increasingly valuing brands that stand for social justice and equality.

Target Customers

The ideal customer profile for this campaign would be adults who are socially conscious and value diversity. They are likely to be progressive, open-minded, and supportive of breaking traditional norms. These customers might be involved in creative fields, sports, or activism. They are also likely to be active on social media and follow influencers who share their values.

Illustrative examples of target customers:

  • A 30-year-old graphic designer who values inclusivity and follows artists who challenge traditional norms.
  • A 25-year-old athlete who supports gender equality in sports and follows athletes who are breaking barriers.
  • A 35-year-old activist who is passionate about racial equality and follows influencers who advocate for social justice.

Potential Influencer Matches

Minority Artists

Influencers who are minority artists breaking norms in their field. These could be visual artists, musicians, or performers who are known for their unique style and advocacy for diversity.

Minority Athletes

Influencers who are minority athletes excelling in sports where they are breaking gender, racial, or other societal norms. These athletes can inspire and motivate the target audience by sharing their journey and challenges.

Social Activists

Influencers who are social activists and use their platform to promote diversity and inclusivity. They can create content that aligns with the brand's values and reach a socially conscious audience.

Content Creation Ideas

General Ideas

  • Behind-the-Scenes: Influencers can share behind-the-scenes content of their creative process or training routines, highlighting how they break norms in their field.
  • Personal Stories: Influencers can share personal stories about their journey, challenges, and achievements in breaking societal norms.
  • Product Reviews: Influencers can review the product or service, emphasizing how it supports diversity and inclusivity.

Creative Ideas

  • Collaborative Projects: Influencers can collaborate on a project that showcases their unique talents and the brand's commitment to diversity. For example, an artist could create a piece of art using the brand's products, or an athlete could demonstrate how the brand's equipment helps them excel.
  • Live Q&A Sessions: Influencers can host live Q&A sessions where they discuss their experiences and answer questions from their followers about breaking norms and the importance of diversity.
  • Challenge Campaigns: Create a challenge that encourages followers to share their own stories of breaking norms, using a specific hashtag. Influencers can kick off the challenge and share the most inspiring stories.

By leveraging influencers who are minority artists or athletes breaking norms, the brand can effectively reach and engage a socially conscious audience, while reinforcing its commitment to diversity and inclusivity.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Minority artist or athlete breaking norms
Campaign Objectives
Looking for minority influencers who are artists or athletes breaking norms in gender, race, etc., with mostly adult followers. Ideal influencers should create content focusing on their unique experiences and perspectives.
Influencer Persona
Minority artists or athletes breaking norms, with mostly adult followers.
Content Themes
#MinorityInfluencer #BreakingNorms #ArtistLife
#1
Allison E. Lang
Allison E. Lang
@UCLrl3onA8-90BdZhXOWmRAw
CA
Hello, I’m Allison Lang! I am an amputee & disability advocate, model, influencer, speaker, traveller, and Team Canada athlete. I was born missing the lower half of my left leg, but I didn't let that slow me down! I have travelled 31 countries as a solo-female backpacker, documenting my adventures, and started the hashtag #hoparoundtheworldwithme. I am advocate for those with disabilities, my mission is to educate others about ableism, inclusivity, and prosthetics. In 2020, I signed as a lifestyle model and motivational speaker with by Agence La Suite in Montreal and B&M in Toronto, Canada. I am an athlete for Team Canada's Women’s Sitting Volleyball Team, we won silver at World Championships in Bosnia 2022. We are ranked third in the world. And we are currently training for World Cup, our next Paralympic qualifier, in Egypt in November 2023. Business inquiries: allisonelang@gmail.com Instagram: @allisonelang TikTok: @allisonelang Website: www.allisonelang.com
Followers
11.1K
Micro Influencer
Engagement Rate
1.7%
Last Post
1 month ago
75%Match Score
Fit for"Minority artist or athlete breaking norms"
This influencer is an amputee and disability advocate, which aligns with the brand's focus on minority influencers breaking norms. Their content revolves around personal experiences and advocacy, making them a strong candidate for sharing stories about overcoming challenges related to their minority status. However, their primary focus is on disability rather than being an artist or athlete, which slightly diverges from the brand's ideal profile.
#2
Arndreya Price | Confidence Coach | Lifestyle Creator
Arndreya Price | Confidence Coach | Lifestyle Creator
@arndreya
United States
✨Inspiring women to step out of their comfort zones, chase their dreams, and live an authentic life full of confidence. ✨ @lno_greek - CEO
Followers
3.1K
Micro Influencer
Engagement Rate
2.0%
Last Post
3 weeks ago
55%Match Score
Fit for"Minority artist or athlete breaking norms"
This influencer focuses on inspiring women, which aligns with breaking norms, but does not specifically highlight artistic or athletic pursuits. Their messaging on empowerment could resonate with the brand's values, but the lack of a clear artistic or athletic focus limits their fit. Thus, they are a moderate fit.
#3
Abby Eckel
Abby Eckel
@abbyeckel
United States
600k on TikTok 💪🏼 Liberating Women 💙 Mental Health 🤌🏻 Professional Yapper
Followers
57.1K
Micro Influencer
Engagement Rate
6.0%
Last Post
3 weeks ago
55%Match Score
Fit for"Minority artist or athlete breaking norms"
This influencer focuses on mental health and empowering women, which aligns with breaking norms, but does not specifically highlight artistic or athletic pursuits. Their content may resonate with the brand's values, but the lack of a clear artistic or athletic focus limits their fit. Thus, they are a moderate fit.
#4
Team Charles-Barclay
Team Charles-Barclay
@UC6PP69DCmBwMCPf9RSSTNTg
GB
Following Lucy & Reece Charles-Barclay, pro long-distance triathletes, in their swim bike run training. From Pain Cave to outdoor camps, get some insight into the world of pro triathletes and what it takes to compete in the iron distance! Tune in for training session ideas, fun sporting challenges, daily life updates, post-race reports, lots of suffering in the pain cave, and adventures around the world in our outdoor camps and of course, racing!
Followers
112.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Minority artist or athlete breaking norms"
This influencer focuses on the training and experiences of professional triathletes, which may align with the athletic aspect of the brand's requirements. However, there is no clear indication of breaking norms related to gender or race, and the content may not focus on personal stories or unique perspectives. Therefore, while there is some alignment, it is not strong enough to fully meet the brand's needs.
#5
Simran Jain
Simran Jain
@simranbalarjain
India
Uncomfortable conversations Made Easy Lifestyle | Travel | Woman Hygiene | Educator Doccumenting My Life Here Building @tryunbound
Followers
1.3M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Minority artist or athlete breaking norms"
This influencer discusses uncomfortable conversations and lifestyle topics, which may align with breaking norms, but does not specifically highlight artistic or athletic pursuits. Their content may resonate with the brand's values, but the lack of a clear artistic or athletic focus limits their fit. Thus, they are a moderate fit.
#6
TimeLineTreasuresbyLaDu
TimeLineTreasuresbyLaDu
@timelinetreasures_ladu
Sri Lanka
Duo Bloggers - Write Up "If passion drives you, let reason hold the reins"
Followers
51.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Minority artist or athlete breaking norms"
This duo blogger focuses on women's empowerment, which aligns with breaking norms, but their content does not specifically highlight artistic or athletic pursuits. Their messaging on empowerment could resonate with the brand's values, but the lack of a clear artistic or athletic focus limits their fit. Thus, they are a moderate fit.