The brand or product being promoted appears to be one that values diversity and breaking societal norms. This could be a product or service that aligns with progressive values, such as inclusive fashion, innovative sports equipment, or art supplies that encourage creativity and self-expression. Positioning the brand as a champion of diversity and inclusivity will resonate well in the current market, where consumers are increasingly valuing brands that stand for social justice and equality.
The ideal customer profile for this campaign would be adults who are socially conscious and value diversity. They are likely to be progressive, open-minded, and supportive of breaking traditional norms. These customers might be involved in creative fields, sports, or activism. They are also likely to be active on social media and follow influencers who share their values.
Illustrative examples of target customers:
Influencers who are minority artists breaking norms in their field. These could be visual artists, musicians, or performers who are known for their unique style and advocacy for diversity.
Influencers who are minority athletes excelling in sports where they are breaking gender, racial, or other societal norms. These athletes can inspire and motivate the target audience by sharing their journey and challenges.
Influencers who are social activists and use their platform to promote diversity and inclusivity. They can create content that aligns with the brand's values and reach a socially conscious audience.
By leveraging influencers who are minority artists or athletes breaking norms, the brand can effectively reach and engage a socially conscious audience, while reinforcing its commitment to diversity and inclusivity.
Extracted from Campaign Brief & Market Analysis