Minority artists or athletes breaking norms, with mostly adult followers.

Product Positioning

The brand or product being promoted appears to be one that values diversity and breaking societal norms. This could be a product or service that aligns with progressive values, such as inclusive fashion, innovative sports equipment, or art supplies that encourage creativity and self-expression. Positioning the brand as a champion of diversity and inclusivity will resonate well in the current market, where consumers are increasingly valuing brands that stand for social justice and equality.

Target Customers

The ideal customer profile for this campaign would be adults who are socially conscious and value diversity. They are likely to be progressive, open-minded, and supportive of breaking traditional norms. These customers might be involved in creative fields, sports, or activism. They are also likely to be active on social media and follow influencers who share their values.

Illustrative examples of target customers:

• A 30-year-old graphic designer who values inclusivity and follows artists who challenge traditional norms.
• A 25-year-old athlete who supports gender equality in sports and follows athletes who are breaking barriers.
• A 35-year-old activist who is passionate about racial equality and follows influencers who advocate for social justice.

Potential Influencer Matches

Minority Artists

Influencers who are minority artists breaking norms in their field. These could be visual artists, musicians, or performers who are known for their unique style and advocacy for diversity.

Minority Athletes

Influencers who are minority athletes excelling in sports where they are breaking gender, racial, or other societal norms. These athletes can inspire and motivate the target audience by sharing their journey and challenges.

Social Activists

Influencers who are social activists and use their platform to promote diversity and inclusivity. They can create content that aligns with the brand's values and reach a socially conscious audience.

Content Creation Ideas

General Ideas

• Behind-the-Scenes: Influencers can share behind-the-scenes content of their creative process or training routines, highlighting how they break norms in their field.
• Personal Stories: Influencers can share personal stories about their journey, challenges, and achievements in breaking societal norms.
• Product Reviews: Influencers can review the product or service, emphasizing how it supports diversity and inclusivity.

Creative Ideas

• Collaborative Projects: Influencers can collaborate on a project that showcases their unique talents and the brand's commitment to diversity. For example, an artist could create a piece of art using the brand's products, or an athlete could demonstrate how the brand's equipment helps them excel.
• Live Q&A Sessions: Influencers can host live Q&A sessions where they discuss their experiences and answer questions from their followers about breaking norms and the importance of diversity.
• Challenge Campaigns: Create a challenge that encourages followers to share their own stories of breaking norms, using a specific hashtag. Influencers can kick off the challenge and share the most inspiring stories.

By leveraging influencers who are minority artists or athletes breaking norms, the brand can effectively reach and engage a socially conscious audience, while reinforcing its commitment to diversity and inclusivity.