Game reviewers who focus on mobile games. They should have an engaged audience interested in mobile gaming and create content such as game reviews and insights.

Product Positioning

The product in question is mobile games. In the existing market, mobile games are highly popular and cater to a wide range of demographics, from casual gamers to hardcore enthusiasts. To position your mobile games effectively, consider emphasizing unique features such as innovative gameplay mechanics, high-quality graphics, engaging storylines, or social and multiplayer functionalities. Highlighting these aspects can help differentiate your games from the competition and attract a dedicated player base.

Target Customers

The ideal customer profile for mobile games typically includes:

• Casual Gamers: Individuals who play games to pass the time and seek entertainment. They prefer easy-to-learn games with short play sessions.
• Hardcore Gamers: Enthusiasts who invest significant time and effort into gaming. They look for challenging gameplay, in-depth storylines, and competitive elements.
• Young Adults and Teenagers: This demographic is highly engaged with mobile gaming and is often active on social media platforms.
• Tech-Savvy Individuals: People who are early adopters of new technology and enjoy exploring new apps and games.

Illustrative examples:

• A college student looking for a fun way to unwind between classes.
• A young professional who enjoys competitive multiplayer games during their commute.
• A teenager who follows gaming trends and enjoys discovering new games.

Potential Influencer Matches

To promote your mobile games, consider collaborating with the following types of influencers:

Game Reviewers

• YouTube Game Reviewers: Influencers who create in-depth reviews and gameplay videos. They can provide detailed insights into your game, highlighting its strengths and unique features.
• Twitch Streamers: Live streamers who can showcase your game in real-time, engage with their audience, and provide immediate feedback.
• Bloggers and Writers: Influencers who write detailed reviews and articles about mobile games. They can reach an audience that prefers reading over watching videos.

Social Media Influencers

• Instagram Influencers: Creators who share visually appealing content and short video clips. They can create engaging posts and stories to showcase your game.
• TikTok Creators: Influencers who create short, viral videos. They can demonstrate gameplay, share tips and tricks, and create challenges related to your game.

Niche Influencers

• Esports Players: Professional gamers who have a dedicated following. They can provide credibility and attract competitive gamers to your mobile game.
• Tech Influencers: Individuals who review and recommend new technology and apps. They can introduce your game to a tech-savvy audience.

Content Creation Ideas

To effectively promote your mobile games, consider the following content ideas:

General Ideas

• Gameplay Walkthroughs: Detailed videos or live streams showcasing different levels, characters, and features of the game.
• Game Reviews: Honest and comprehensive reviews highlighting the game's strengths, weaknesses, and unique aspects.
• Tutorials and Tips: Videos or articles providing tips, tricks, and strategies for mastering the game.

Creative Ideas

• Challenges and Competitions: Create in-game challenges or competitions and encourage influencers to participate and share their experiences.
• Behind-the-Scenes Content: Share insights into the game's development process, including interviews with developers and sneak peeks of upcoming features.
• User-Generated Content: Encourage players to share their own gameplay videos, fan art, and stories related to the game. Feature the best content on your social media channels.

By leveraging these strategies, you can effectively promote your mobile games and reach a wide and engaged audience.