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Brief

"influencer between 70K to 250K on instagram or tiktok, with audience that mostly USA. That talk about mom hacks for food for kids, or cute products must have in the kitchen or home"

influencer between 70K to 250K on instagram or tiktok, with audience that mostly USA. That talk about mom hacks for food for kids, or cute products must have in the kitchen or home

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on products related to "mom hacks for food for kids" and "cute products must have in the kitchen or home." These products can be positioned as essential, time-saving, and innovative solutions for busy moms who want to make their lives easier and more efficient. The brand can emphasize the practicality, convenience, and aesthetic appeal of these products, highlighting how they can enhance daily routines and create a more organized and enjoyable home environment.

Target Customers

The ideal customer profile for these products would be:

  • Busy Moms: Mothers who are looking for efficient ways to manage their household and provide nutritious meals for their children.
  • Parents with Young Children: Families with kids who need quick and healthy meal solutions and practical home products.
  • Home Enthusiasts: Individuals who enjoy organizing and decorating their homes with cute and functional items.
  • Health-Conscious Families: Parents who prioritize healthy eating and are interested in products that support this lifestyle.

Illustrative examples:

  • A working mom who needs quick meal prep ideas and tools to save time in the kitchen.
  • A stay-at-home parent who loves discovering new kitchen gadgets and home organization products.
  • A health-conscious family looking for innovative ways to incorporate healthy eating into their daily routine.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Mom Influencers: Content creators who share parenting tips, mom hacks, and family-friendly recipes. They have a strong connection with other parents and can effectively promote products that make parenting easier.
  • Food Bloggers: Influencers who focus on recipes, meal prep, and kitchen hacks. They can showcase how the products can be used to create quick and healthy meals for kids.
  • Home and Lifestyle Influencers: Creators who share home organization tips, decor ideas, and product recommendations. They can highlight the aesthetic and practical benefits of the products.
  • Health and Wellness Influencers: Those who promote healthy living and nutritious eating. They can emphasize the health benefits of the food-related products.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Recipe Videos: Quick and easy recipes for kids using the products. Highlight time-saving features and nutritional benefits.
  • Product Demos: Showcasing how the products work and their practical applications in everyday life. Include before-and-after scenarios to demonstrate effectiveness.
  • Mom Hacks: Tips and tricks for busy moms to make their lives easier. Incorporate the products as essential tools for these hacks.
  • Home Organization Tips: Creative ways to organize the kitchen and home using the products. Include visually appealing setups and transformations.
  • Collaborative Challenges: Partner with multiple influencers to create a challenge, such as a "30-Day Healthy Meal Prep" or "Ultimate Kitchen Organization" challenge, encouraging followers to participate and share their results.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the products.

Curated Influencer List
#1
At Home With Shannon
At Home With Shannon
@UCFtGHlgFmP6wDWPMb9pcyLg
US
Welcome to our Family!! Super Simple Mom Hacks, Recipe, Traditions and Fun Family Ideas to make YOUR life easier ! #momhacks #familyfun TikTok @athomewithshannon IG @athomewith.shannon Collabs : Shannon@a3artistsagency.com
Followers
145.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers on Instagram or TikTok with 70K to 250K followers, primarily based in the USA. The ideal influencers should create content about mom hacks for food for kids or cute must-have products for the kitchen or home."
This influencer shares mom hacks and family content, aligning well with the brand's focus. The follower count is within the desired range, making her a good fit.
#2
Lauren Meadows
Lauren Meadows
@laurenmeadows_
US
mom of 2 in the trenches with you 🫶🏼 📍Indiana 💌 mgmt@odysseyentgroup.com
Followers
203.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers on Instagram or TikTok with 70K to 250K followers, primarily based in the USA. The ideal influencers should create content about mom hacks for food for kids or cute must-have products for the kitchen or home."
This influencer is a mom in the US and shares relatable content, making her a good fit for the brand's focus on mom hacks and kitchen products. The follower count is within the desired range.
#3
Kia Matthews
Kia Matthews
@xokiamatthews
US
📍Arizona🌵☀️ all things mom🤍 📩 alyson@grail-talent.com
Followers
375.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers on Instagram or TikTok with 70K to 250K followers, primarily based in the USA. The ideal influencers should create content about mom hacks for food for kids or cute must-have products for the kitchen or home."
This influencer is based in the US and shares mom-related content, aligning well with the brand's focus. The follower count is within the desired range, making her a good fit.
#4
Keisha SAHM of 2
Keisha SAHM of 2
@keisha7788
US
Mommy of 2 under 2 TIPS AND TRICKS RELATABLE MOM keisha.connect@icloud.com
Followers
107.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers on Instagram or TikTok with 70K to 250K followers, primarily based in the USA. The ideal influencers should create content about mom hacks for food for kids or cute must-have products for the kitchen or home."
This influencer is a mom based in the US and shares relatable mom content, which aligns well with the brand's focus on mom hacks and kitchen products. However, the follower count is slightly above the desired range.
#5
The Vincent Fam
The Vincent Fam
@UCqN7YtLtVDAbenf9OWQXW8w
My name is Kamry, I’m a wife and a stay at home mama to our three beautiful children (all under the age of four. I’m a firm believer in Jesus Christ and I try my best to live my life to honor and glorify his name. I love cooking up good food, being outdoors, and drinking lots of coffee! Being a stay at home mama is something I always dreamed about as a little girl. Now I get to live out that dream each day and I couldn’t be happier! My husband and I were blessed with twin girls in July of 2018. A short six months later we were surprised to find out baby number three was on the way. Our sweet baby boy was born in October of 2019. Our hands my be full but our hearts are even fuller. The Lord has blessed our family abundantly.
Followers
131.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers on Instagram or TikTok with 70K to 250K followers, primarily based in the USA. The ideal influencers should create content about mom hacks for food for kids or cute must-have products for the kitchen or home."
This influencer shares content about motherhood and lifestyle, which aligns well with the brand's focus. However, the location is unspecified, and the follower count is slightly above the desired range.
#6
Shannon Doherty MOM HACKS
Shannon Doherty MOM HACKS
@athomewithshannon
US
*MOM HACK* TIKTOK DIY, Hacks, Recipes, Traditions⭐️ TeamShannonDoherty@gersh.com
Followers
2.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers on Instagram or TikTok with 70K to 250K followers, primarily based in the USA. The ideal influencers should create content about mom hacks for food for kids or cute must-have products for the kitchen or home."
This influencer shares mom hacks and has a large following on TikTok, but the follower count is significantly above the desired range.