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Brief

"a mom influencer that share cute products for the kitchen, home and for making the kids ready for school. "

a mom influencer that share cute products for the kitchen, home and for making the kids ready for school.

Research Insight & Analysis

query indicates a focus on products for the kitchen, home, and school preparation for kids. These products can be positioned as essential, practical, and stylish solutions for busy moms who want to create a well-organized and aesthetically pleasing home environment. The brand can emphasize the convenience, functionality, and design appeal of these products, making them attractive to mothers who value both efficiency and style in their daily routines.

Target Customers

The ideal customer profile for these products would be mothers, particularly those with young children who are in school. These customers are likely to be active on social media, seeking inspiration and practical tips for managing their households and preparing their kids for school. They are interested in products that can simplify their lives, save time, and add a touch of charm to their homes.

Illustrative examples of target customers:

  • A working mom who needs quick and efficient solutions for meal prep and home organization.
  • A stay-at-home mom who enjoys decorating her home and finding cute, functional products for her kitchen.
  • A mom with school-aged children who is looking for creative ways to make school mornings smoother and more enjoyable.

Potential Influencer Matches

Mom Influencers

These influencers are mothers who share their daily lives, parenting tips, and product recommendations with their followers. They often have a strong connection with their audience, who trust their opinions and recommendations.

Home and Lifestyle Influencers

These influencers focus on home decor, organization, and lifestyle tips. They can showcase how the products fit seamlessly into a well-organized and stylish home.

Food and Cooking Influencers

These influencers share recipes, cooking tips, and kitchen hacks. They can highlight the functionality and design of the kitchen products, demonstrating how they make meal prep easier and more enjoyable.

School and Parenting Influencers

These influencers provide tips and advice on parenting and school preparation. They can show how the products help in getting kids ready for school efficiently and creatively.

Content Creation Ideas

General Ideas

  • Product reviews and demonstrations: Influencers can share their honest opinions and show how they use the products in their daily routines.
  • Before-and-after organization videos: Show the transformation of a cluttered space into a well-organized area using the products.
  • Morning routine videos: Highlight how the products help streamline the process of getting kids ready for school.

Creative Ideas

  • DIY and craft projects: Influencers can create fun and easy DIY projects using the products, appealing to creative moms.
  • Themed cooking sessions: Host cooking sessions with themes like "Back-to-School Lunches" or "Quick and Easy Dinners," featuring the kitchen products.
  • Home decor challenges: Encourage influencers to participate in a home decor challenge, using the products to create stylish and functional spaces.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and showcase the value and appeal of its products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Mom influencer for home and school products
Campaign Objectives
Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content.
Influencer Persona
Mom influencers aged 25-45 who share content about home, kitchen, and school products on Instagram, TikTok, and YouTube.
Content Themes
#MomLife #HomeOrganization #BackToSchool
#1
Tori Phantom
Tori Phantom
@UCNAJQyqhIl8gtP37Zq_mHbA
US
Welcome to the Phantom Family. Tori Phantom is your average millennial mom trying their best not to mess up their kids. They’re here to share all that they’ve figured out, with you.
Followers
502.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content."
This influencer is a mom who shares her experiences and tips, which could align well with the brand's focus. However, there is no specific mention of home, kitchen, or school products.
#2
Jere Chang (@mschanggifted)
Jere Chang (@mschanggifted)
@UCZlj7huZPgHcTK99s_L_AMw
US
Wife | Mom | Teacher | Public Speaker Here to Make Folks Smile https://linktr.ee/mschanggifted
Followers
645.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content."
This influencer is a mom and teacher who shares content to make people smile. While she may have a relevant audience, there is no specific mention of home, kitchen, or school products.
#3
Taylor
Taylor
@taylor_cassidy
US
Life as a mom of 4 ♥️
Followers
91.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content."
This influencer shares content about her life as a mom, which could align with the brand's focus. However, there is no specific mention of home, kitchen, or school products.
#4
JITI VOZ
JITI VOZ
@UCjEaLC-yrljRBGuTgbOvZeQ
US
Bienvenid@ a mi mundo! Esto es JITIVOZ. Aquí encontrarás videos de todo tipo, mi estilo de vida extendido a ustedes. Mi vida de mamá, mis trabajos (VO/comunicadora/psicóloga), clases de yoga/meditación/respiración, Vlogs de mi vida diaria (viajando conmigo por la vida) y videos cortos que te alegraran los días! Vamos a empoderarnos, a conectar de corazón y crecer juntos! Welcome to my world! This is JITIVOZ. Here you will find videos of all kinds. My lifestyle extended to you. My mom life, my jobs (VO/communicator), yoga/meditation/breathing classes, Vlogs of my daily life (traveling with me through life) and short videos that will brighten your days! Let's empower ourselves, connect from the heart and grow together!
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content."
This influencer shares a variety of lifestyle content, including mom life and daily vlogs, which could align with the brand's focus. However, there is no specific mention of home, kitchen, or school products.
#5
Josie Bennett
Josie Bennett
@thejosieleigh
US
Mommy x 4 Let’s laugh together Find me on the gram @thejosieleigh
Followers
92.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content."
This influencer is a mom who shares content about her family and humor, which could align with the brand's focus. However, there is no specific mention of home, kitchen, or school products.
#6
Dana Lawrie
Dana Lawrie
@dana_lawrie
United States
Mom of 3 📍PNW
Followers
47.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for a mom influencer aged 25-45 who shares cute and practical products for the kitchen, home, and for getting kids ready for school. Ideal influencers should be active on Instagram, TikTok, and YouTube, and have a following of engaged parents interested in home and school-related content."
This influencer is a mom who shares content about her family, which could align with the brand's focus. However, there is no specific mention of home, kitchen, or school products.