Mom influencers in Bali, Indonesia, active on Instagram or Facebook, creating content about English learning benefits.

Product Positioning

The product in question is an English course for teens and children. In the context of Bali, Indonesia, this product can be positioned as a valuable educational opportunity for families looking to enhance their children's language skills, which can be beneficial for future academic and career prospects. The course can be marketed as a fun and engaging way for children to learn English, potentially incorporating local cultural elements to make it more relatable and appealing.

Target Customers

The ideal customer profile includes:

• Parents in Bali: Particularly those who are interested in providing their children with additional educational resources and opportunities.
• Expatriate Families: Families living in Bali who may want their children to learn English as a second language.
• Tourism Industry Workers: Parents working in the tourism sector who understand the importance of English proficiency for their children's future.

Illustrative examples include a Balinese mother who wants her child to have better job prospects in the tourism industry, or an expatriate family looking to integrate their children into an English-speaking environment.

Potential Influencer Matches

• Mom Influencers in Bali: These influencers can share personal stories and experiences about the benefits of learning English, making the course relatable to other parents.
• Educational Bloggers: Influencers who focus on educational content can highlight the course's curriculum and its benefits for children's development.
• Expat Community Leaders: Influencers within the expatriate community can promote the course as a way to help children adapt to a new culture and language.

Each type of influencer can reach different segments of the target audience, leveraging their unique perspectives and follower bases.

Content Creation Ideas

• Success Stories: Share testimonials and success stories of children who have benefited from the course, highlighting improvements in their language skills.
• Interactive Challenges: Create engaging challenges or quizzes that encourage children to participate and showcase their English skills.
• Cultural Integration: Develop content that combines English learning with Balinese culture, such as learning English through traditional Balinese stories or songs.
• Live Sessions: Host live sessions or webinars with influencers where they discuss the importance of learning English and answer questions from parents.

These content ideas aim to create engaging and shareable content that resonates with the target audience and encourages them to consider the English course for their children.