The user's query indicates a focus on influencers in the categories of "Mom influencer" or "Food blogger, lifestyle" residing in Saudi Arabia (KSA). This suggests that the product or service being promoted is likely related to family, parenting, food, or lifestyle.
To position the brand effectively in the existing market, it is essential to highlight aspects that resonate with the local culture and values in KSA. Emphasizing family-oriented benefits, convenience, and quality can be key selling points. For food-related products, focusing on health, taste, and authenticity can attract attention. For lifestyle products, showcasing how they enhance daily living and align with modern yet culturally respectful trends will be beneficial.
Based on the positioning, the ideal customer profile would include:
By leveraging these strategies, the brand can effectively reach and engage its target audience in KSA through the right influencers and compelling content.
Extracted from Campaign Brief & Market Analysis