Female micro-influencers in the US, aged 25-40, focusing on family and event planning content.

Product Positioning

The brand or product in question appears to be related to family events such as birthday parties, baby showers, and bridal showers. This positions the product within the family and lifestyle market, focusing on celebratory and milestone events. The product can be positioned as a must-have for creating memorable and stress-free celebrations, offering unique solutions or enhancements to traditional party planning.

Target Customers

The ideal customer profile includes parents, particularly mothers, who are actively involved in planning family events. These customers are likely to be in the age range of 25-45, tech-savvy, and engaged on social media platforms. They value convenience, creativity, and quality in products that can enhance their family gatherings. Examples include:

• A mother planning her child's birthday party who is looking for unique decoration ideas or party favors.
• A soon-to-be bride or her friends organizing a bridal shower, seeking inspiration for themes and activities.
• A new parent preparing for a baby shower, interested in innovative products that can make the event special.

Potential Influencer Matches

The ideal influencers for this campaign are micro-influencers with a following between 1,000 to 50,000 in the United States. These influencers should focus on family, parenting, and lifestyle content. They are relatable and have a strong connection with their audience, which can lead to higher engagement rates. Types of influencers to consider include:

• Mom bloggers who share tips and experiences about family life and event planning.
• Lifestyle influencers who focus on home decor and DIY projects, offering creative ideas for parties.
• Parenting influencers who provide advice and product recommendations for family-related events.

Content Creation Ideas

To effectively engage the target audience, consider the following content ideas:

• DIY Party Planning Tips: Create a series of posts or videos showcasing easy and creative DIY ideas for birthday parties, baby showers, and bridal showers.

• Event Highlight Reels: Collaborate with influencers to create short video reels of their own family events, featuring the product in use, to inspire their followers.

• Themed Party Guides: Develop comprehensive guides for themed parties, including checklists, decoration ideas, and recipes, which influencers can share with their audience.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss party planning challenges and how the product can provide solutions.

These content ideas aim to resonate with the target audience by offering practical, engaging, and visually appealing content that can easily be shared across social media platforms.