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Brief

"mom influencers for toddlers, with high enganaing rate. talk about motherhood, party , cook with kids, back to school. on instagram only"

mom influencers for toddlers, with high enganaing rate. talk about motherhood, party , cook with kids, back to school. on instagram only

Research Insight & Analysis

Product Positioning

The user's query focuses on finding mom influencers for toddlers who have a high engagement rate and talk about motherhood, parties, cooking with kids, and back-to-school topics on Instagram. This suggests that the product or service being promoted is likely related to parenting, toddler care, or family activities. The brand can be positioned as a go-to resource for moms looking for engaging and practical content related to raising toddlers, organizing family events, and managing daily routines.

Target Customers

The ideal customer profile for this campaign would be mothers of toddlers who are active on Instagram and seek inspiration and advice on parenting, organizing parties, cooking with their children, and preparing for back-to-school seasons. These mothers are likely to be:

  • Aged between 25-40 years
  • Interested in family-oriented content
  • Looking for practical tips and creative ideas to enhance their parenting experience
  • Engaged in social media communities for support and inspiration

Illustrative examples of target customers:

  1. A 30-year-old stay-at-home mom who loves organizing themed birthday parties for her children and shares her experiences on Instagram.
  2. A 35-year-old working mom who looks for quick and healthy recipes to cook with her kids and shares her meal prep ideas on social media.
  3. A 28-year-old first-time mom who is preparing her toddler for preschool and seeks advice on back-to-school essentials and routines.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

  1. Mommy Bloggers: Influencers who share their daily parenting experiences, tips, and advice. They often have a loyal following of other moms who trust their recommendations.
  2. Family Lifestyle Influencers: These influencers focus on family activities, including parties, cooking, and educational content. They can showcase how the product or service fits into their family routines.
  3. DIY and Craft Influencers: Influencers who create DIY projects and crafts with their kids. They can incorporate the product into their creative activities, making it appealing to other crafty moms.
  4. Food Bloggers: Influencers who specialize in cooking and meal prep, especially those who focus on family-friendly recipes. They can demonstrate how to use the product in their cooking sessions with kids.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  1. Motherhood Tips and Hacks: Influencers can share their top tips and hacks for managing toddler tantrums, organizing playdates, and balancing work and family life.
  2. Party Planning Guides: Create content around planning themed birthday parties, including decoration ideas, party games, and DIY invitations.
  3. Cooking with Kids: Share fun and easy recipes that moms can cook with their toddlers, highlighting the product as a key ingredient or tool.
  4. Back-to-School Preparation: Provide tips on preparing toddlers for preschool or kindergarten, including packing lunches, organizing school supplies, and establishing routines.
  5. Day-in-the-Life Vlogs: Influencers can create vlogs showcasing a typical day in their life, incorporating the product into their daily activities with their toddlers.

By collaborating with influencers who resonate with the target audience and creating engaging, relatable content, the brand can effectively reach and connect with moms of toddlers on Instagram.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Mom influencers for toddlers on Instagram
Campaign Objectives
Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram.
Influencer Persona
Mom influencers who are active on Instagram, focus on toddlers, and create engaging content about motherhood, parties, cooking with kids, and back-to-school themes.
Content Themes
#MomLife #ToddlerMom #BackToSchool
#1
💥Kelly Couch💥 #COUCHCONNECTION
💥Kelly Couch💥 #COUCHCONNECTION
@couchkn
United States
Mom of 3 Littles!🥰 Homeschooling📚 Jesus🙏 Former attorney turned keto dealer🤷‍♀️ #couchconnection #MommaCouch My ✨YOUTUBE✨on our life and ♥️👇
Followers
19.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram."
This influencer focuses on motherhood and various mom-related topics, which aligns well with the brand's focus on motherhood and toddler-related content.
#2
Cynthia de la Madrid Adriano
Cynthia de la Madrid Adriano
@cynthia_adriano
Mexico
💕| Bienvenidoas a mi Maternidad REAL ✨| MommyBlogger 👦🏻E💙E👦🏼 💌| Collabs DM 🙏🏻| Siempre de la mano de Dios 🏝️| Caribeña de corazón📍Cancún
Followers
22.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram."
This influencer focuses on motherhood and real-life parenting experiences, which aligns well with the brand's focus on motherhood and toddler-related content.
#3
Saige Talia🦋
Saige Talia🦋
@saige.talia
United States
2/21/24 - Pisces Princess 👸🏾 Just a page for memories 💕 Account ran by my moms: @the.dk4l
Followers
4.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram."
This influencer focuses on mom life and kids, which aligns well with the brand's focus on motherhood and toddler-related content.
#4
Julie
Julie
@julie.ensuque
France
🌻 Julie, 32 ans 📍Bordeaux 👧🏼 Happy mama de Nina 💛 Je partage ma vie de maman et mes idées pour rendre la vie plus jolie 🌈 💌 julie.ensuque@gmail.com
Followers
24.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram."
This influencer focuses on parenting tips and mom life, which aligns well with the brand's focus on motherhood and toddler-related content.
#5
Jessica Jocelyn
Jessica Jocelyn
@letters.to.anna
United States
neurodivergent mom with poems to help you heal ✨printable poems now available✨ find my books & Etsy here 👇🏼
Followers
187.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram."
This influencer focuses on motherhood and poetry, which partially aligns with the brand's focus on motherhood but lacks specific content about toddlers and related themes.
#6
JaLisa E. Jefferson
JaLisa E. Jefferson
@jalisaevaughn
United States
Wife | Mom of 3 Matthew 6:33 | 📍 Dallas 📧 hello@jalisaevaughn.com
Followers
464.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for mom influencers on Instagram with a high engagement rate who create content about motherhood, parties, cooking with kids, and back-to-school themes. Ideal influencers should focus on toddlers and have a strong presence on Instagram."
This influencer focuses on curvy fashion and postpartum journey, which does not align well with the brand's focus on toddlers and related content.