Mom influencers with a focus on toddler-related content, high engagement rates, and active on Instagram.

Product Positioning

The user's query focuses on finding mom influencers for toddlers who discuss topics such as mom hacks, cooking with kids, and back-to-school content on Instagram. This suggests that the product or service being promoted is likely related to parenting, child care, or family-oriented activities. The brand can be positioned as a helpful resource for busy moms looking for practical tips and engaging activities to do with their toddlers. Emphasizing the brand's commitment to making parenting easier and more enjoyable can resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign would be mothers of toddlers, typically aged between 25-40 years old. These moms are likely to be active on social media, particularly Instagram, and are looking for content that can help them manage their daily routines, find new activities to do with their children, and prepare for events like back-to-school. They value practical advice, creative ideas, and relatable content that reflects their own experiences.

Illustrative Examples:

• A stay-at-home mom looking for new recipes to cook with her toddler.
• A working mom seeking efficient back-to-school hacks to streamline her mornings.
• A first-time mom interested in learning from experienced moms about toddler care and activities.

Potential Influencer Matches

Types of Influencers:

1. Mommy Bloggers: Influencers who share their parenting journey, tips, and daily routines. They often have a loyal following of other moms who trust their recommendations.
2. Family Lifestyle Influencers: These influencers focus on family life, including activities, travel, and home organization. They can provide a broader context for the brand's products or services.
3. Cooking with Kids Influencers: Influencers who specialize in cooking and baking with children. They can create engaging content that showcases the brand's products in a fun and interactive way.

Enriched Requirements:

• High engagement rate: Ensure the influencers have a strong connection with their audience, reflected in likes, comments, and shares.
• Instagram only: Focus on influencers who are primarily active on Instagram to align with the user's specified platform.

Content Creation Ideas

General Ideas:

• Mom Hacks: Create a series of posts or stories where influencers share their favorite mom hacks, featuring the brand's products as solutions to common parenting challenges.
• Cooking with Kids: Collaborate with influencers to develop fun and easy recipes that moms can cook with their toddlers. Use Instagram Reels or IGTV for step-by-step cooking tutorials.
• Back-to-School Tips: Partner with influencers to share back-to-school preparation tips, including organizing school supplies, meal prepping, and morning routines.

Creative Ideas:

• Interactive Challenges: Launch a challenge where moms share their best mom hacks or cooking creations with a specific hashtag. Offer prizes for the most creative entries.
• Live Q&A Sessions: Host live sessions with influencers where they answer parenting questions from their followers and demonstrate how to use the brand's products.
• Story Takeovers: Allow influencers to take over the brand's Instagram stories for a day, sharing their daily routines, tips, and how they incorporate the brand's products into their lives.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong presence in the parenting community on Instagram.