The user's query does not specify a particular product or service. However, given the focus on "mom influencers in California or Florida with kids aged 6+," we can infer that the product or service is likely related to parenting, family activities, children's products, or educational services. The brand can be positioned as a family-friendly, child-focused entity that understands the needs and interests of parents with school-aged children.
The ideal customer profile would be parents, particularly mothers, who have children aged 6 and above. These parents are likely looking for products or services that can enhance their children's lives, whether through education, entertainment, health, or daily living. They are also likely to be active on social media, seeking advice, recommendations, and community support from other parents.
By focusing on these strategies, the brand can effectively reach and engage with the target audience through relevant and impactful influencer collaborations.
Extracted from Campaign Brief & Market Analysis