Women aged 25-45, mothers in Chennai, active on Instagram/Facebook.

Product Positioning

The focus is on mom influencers in Chennai, which suggests a product or service that caters to mothers or families. The brand can be positioned as a family-friendly, reliable, and culturally relevant option for mothers in Chennai. Emphasizing local relevance and community engagement can help the product stand out in the market. If the product is new, highlighting unique features that address common by mothers can create a strong market fit.

Target Customers

The ideal customer profile includes mothers residing in Chennai, likely aged between 25-45, who are active on social media and seek advice or recommendations on parenting, lifestyle, and family-related products. Examples include:

• New mothers looking for baby care products
• Working mothers interested in time-saving household solutions
• Mothers seeking educational resources for their children

Potential Influencer Matches

• Local Mom Bloggers: These influencers can provide authentic reviews and personal stories that resonate with the target audience.
• Parenting Experts: Influencers with expertise in child development or parenting can lend credibility and trust to the product.
• Lifestyle Influencers: Those who focus on family and lifestyle content can showcase the product in everyday scenarios, making it relatable.

Content Creation Ideas

• Product Reviews and Testimonials: Encourage influencers to share their personal experiences with the product, highlighting its benefits and unique features.
• How-To Guides and Tips: Create content that offers practical advice or solutions using the product, such as "5 Tips for New Moms in Chennai."
• Community Engagement: Host virtual events or Q&A sessions with influencers to engage directly with the audience and build a community around the brand.
• Cultural Relevance: Develop content that ties the product to local festivals or traditions, making it more appealing to the Chennai audience.