The query does not specify a particular product or service, but it does mention a specific location (Guwahati, Assam, India) and a type of influencer (mom influencers). Given this, we can infer that the product or service is likely something that appeals to mothers or families in that region. This could include baby products, family-oriented services, educational tools, health and wellness products, or household items.
To position the product effectively in the market, it should be presented as something that enhances the lives of mothers and their families. Emphasize convenience, safety, and quality, as these are key concerns for mothers. Highlight any unique features that set the product apart from competitors.
The ideal customer profile would be mothers residing in Guwahati, Assam, India. These could be new mothers, experienced mothers, or even expecting mothers. They are likely to be active on social media, seeking advice, tips, and recommendations for products and services that can make their lives easier and better.
By leveraging the influence of local mom influencers in Guwahati, Assam, India, and creating engaging, relatable content, the marketing campaign can effectively reach and resonate with the target audience.
Extracted from Campaign Brief & Market Analysis