Mom influencers in Mumbai, aged 25-40, active on Instagram/YouTube, creating parenting and family lifestyle content.

Product Positioning

The focus is on mom influencers based in Mumbai, India. This suggests a product or service that is likely family-oriented, child-friendly, or related to parenting. The brand can be positioned as a solution that caters to the needs of mothers, offering convenience, safety, or educational value. In the existing market, it can be positioned as a premium or value-for-money option, depending on the product's unique selling propositions.

Target Customers

The ideal customer profile would be mothers residing in Mumbai or nearby areas, who are active on social media and seek advice or recommendations from influencers. They are likely to be in the age range of 25-40, tech-savvy, and interested in products that enhance their lifestyle or benefit their children. Examples include:

• New mothers looking for baby care products
• Working mothers interested in time-saving solutions
• Mothers of toddlers seeking educational toys or activities

Potential Influencer Matches

• Parenting Bloggers: These influencers often share personal experiences and product reviews, making them relatable to the target audience. They can effectively communicate the benefits of the product through storytelling.

• Lifestyle Influencers: Influencers who focus on family and lifestyle content can showcase the product in everyday scenarios, appealing to mothers who value practicality and style.

• Health and Wellness Influencers: If the product is related to health or nutrition, these influencers can highlight its benefits, reaching mothers who prioritize their family's well-being.

Content Creation Ideas

• Product Reviews and Testimonials: Encourage influencers to share honest reviews and testimonials, highlighting how the product has benefited them and their families.

• Day-in-the-Life Videos: Collaborate with influencers to create content that integrates the product into their daily routines, demonstrating its practical use.

• Interactive Q&A Sessions: Host live sessions where influencers answer questions from their followers about the product, providing real-time engagement and building trust.

• Creative Challenges or Contests: Launch a campaign where influencers invite their followers to participate in a challenge or contest related to the product, increasing visibility and engagement.

These strategies can help effectively reach the target audience and create a strong brand presence in the market.