Female influencers aged 24-40 who are mothers of newborn babies and reside in Toronto, Canada. They should create content focused on parenting, newborn care, and family life.

Product Positioning

The query does not specify a particular product or service, but it does focus on a specific demographic: mom influencers with newborn babies living in Toronto, Canada, aged between 24-40. Given this information, the product or service is likely related to parenting, baby care, or family lifestyle.

To position the brand effectively in the market, it should emphasize qualities that resonate with new mothers, such as safety, convenience, and emotional connection. Highlighting features like organic ingredients, ease of use, or developmental benefits for babies can create a strong appeal.

Target Customers

The ideal customer profile would be new mothers aged 24-40 living in Toronto, Canada. These customers are likely to be highly engaged in social media, seeking advice, and looking for products that can make their parenting journey easier and more enjoyable. They may also be interested in community support and recommendations from trusted sources.

Illustrative examples of target customers:

• A 28-year-old first-time mom who is active on Instagram and follows parenting blogs for tips and product recommendations.
• A 35-year-old working mother who values convenience and is looking for products that can save time and effort.
• A 40-year-old mom with multiple children who seeks high-quality, reliable products for her newborn.

Potential Influencer Matches

Types of Influencers

1. Parenting Bloggers/Vloggers: These influencers create content around parenting tips, product reviews, and family life. They can provide in-depth reviews and personal experiences with the product.
2. Lifestyle Influencers: These influencers focus on a broader range of topics, including family, home, and wellness. They can integrate the product into their daily routines and showcase its benefits in a natural setting.
3. Micro-Influencers: These are influencers with smaller but highly engaged followings. They often have a more personal connection with their audience, which can lead to higher trust and authenticity.

Enriching User's Requirements

• Location: Ensure influencers are based in Toronto, Canada.
• Age: Target influencers aged 24-40.
• Content Focus: Prioritize those who frequently post about newborn care, parenting tips, and family activities.

Content Creation Ideas

General Ideas

1. Product Reviews: Detailed reviews of the product, highlighting its features, benefits, and how it has helped the influencer in their parenting journey.
2. How-To Guides: Step-by-step guides on using the product, demonstrating its ease of use and effectiveness.
3. Day-in-the-Life: Videos or posts showing a typical day with the product, emphasizing its role in making daily tasks easier.

Creative Ideas

1. Mom Hacks: Tips and tricks for new moms, featuring the product as a must-have item for simplifying parenting tasks.
2. Before and After: Showcasing the difference the product makes in the influencer's routine, with before and after comparisons.
3. Interactive Q&A: Live sessions where the influencer answers questions from their audience about the product and their experience with it.

By leveraging these strategies, the brand can effectively reach and engage its target audience through trusted influencers, creating a strong and authentic connection with new mothers in Toronto.