Moms or family-oriented influencers based in or around Costa Mesa, California, with a strong following among families. They should be active on social media platforms and create content that resonates with families and food lovers.

Product Positioning

The Crack Shack is a chicken fast food restaurant based in Costa Mesa, California. Given its location and the nature of its offerings, the brand can be positioned as a family-friendly dining option that offers high-quality, delicious chicken dishes. The emphasis can be on the fun, casual dining experience that appeals to both kids and adults. Highlighting the unique aspects of the menu, such as any signature dishes or special recipes, can also help differentiate the brand in a competitive market.

Target Customers

The ideal customer profile for The Crack Shack would include:

• Families with Young Children: Parents looking for a convenient, tasty, and family-friendly dining option.
• Local Residents: People living in and around Costa Mesa who are looking for a quick and satisfying meal.
• Food Enthusiasts: Individuals who enjoy trying new and unique fast food options, particularly those who have a penchant for chicken dishes.

Illustrative examples:

• A mom in her 30s with two young kids, looking for a place to have a quick and enjoyable meal after school.
• A young couple in their late 20s who enjoy exploring local eateries and are always on the lookout for new dining experiences.
• A group of friends in their early 40s who meet up regularly for casual dining and enjoy trying different fast food joints.

Potential Influencer Matches

Types of Influencers

1. Mom Bloggers/Vloggers:

   • These influencers often share family-friendly content, including meal ideas, restaurant reviews, and family outings.
   • They can reach a broad audience of parents who are always on the lookout for new places to dine with their kids.

2. Local Food Bloggers:

   • Influencers who focus on the local food scene in Costa Mesa and surrounding areas.
   • They can attract food enthusiasts and local residents who trust their recommendations for new dining spots.

3. Family Lifestyle Influencers:

   • These influencers cover a wide range of topics related to family life, including dining out, family activities, and parenting tips.
   • They can help position The Crack Shack as a go-to spot for family meals.

4. Instagram Foodies:

   • Influencers who specialize in visually appealing food content on Instagram.
   • They can create mouth-watering posts that highlight the best dishes at The Crack Shack, attracting food lovers.

Specific Influencer Requirements

• Based in or frequently visiting Costa Mesa, California.
• Have a significant following among families and local residents.
• Engage actively with their audience through comments, stories, and live sessions.

Content Creation Ideas

General Ideas

1. Family Dining Experience:

   • Posts and videos showcasing a family enjoying a meal at The Crack Shack, highlighting the kid-friendly menu options and the overall dining experience.

2. Signature Dish Highlights:

   • High-quality photos and videos of the restaurant's signature chicken dishes, with detailed descriptions and personal reviews.

3. Behind-the-Scenes:

   • Content that gives a glimpse into the kitchen, showing how the dishes are prepared and the quality ingredients used.

Creative Ideas

1. Family Meal Challenges:

   • Fun challenges where families try different menu items and rate them, encouraging audience participation through comments and shares.

2. Recipe Recreation:

   • Influencers attempt to recreate a popular dish from The Crack Shack at home, driving interest in trying the original at the restaurant.

3. Interactive Stories:

   • Instagram stories with polls and questions about favorite chicken dishes, encouraging followers to visit The Crack Shack and try them out.

By leveraging these types of influencers and content ideas, The Crack Shack can effectively reach and engage its target audience, driving more families and local residents to the restaurant.