Mom influencers aged 25-40, active on Instagram, YouTube, or TikTok, focusing on parenting, lifestyle, or product reviews.

Product Positioning

The product appears to be related to cups, potentially targeting mothers. In the existing market, this product can be positioned as a family-friendly, practical, and stylish solution for everyday use. Emphasizing features such as durability, safety, and convenience can appeal to mothers who prioritize these aspects in household products. Additionally, highlighting any unique design elements or eco-friendly materials can differentiate the product from competitors.

Target Customers

The ideal customer profile includes mothers who are active on social media and interested in sharing their experiences with family-oriented products. These customers are likely to be between the ages of 25-45, with young children, and value products that simplify their daily routines. Examples of target customers include:

• A stay-at-home mom who enjoys sharing parenting tips and product recommendations with her online community.
• A working mother who looks for efficient and reliable products to use at home.
• A health-conscious mom who prefers eco-friendly and sustainable products for her family.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Parenting Bloggers/Vloggers: These influencers often share product reviews and parenting advice, making them ideal for showcasing the practical benefits of the cups.
• Lifestyle Influencers: Influencers who focus on family life and home organization can highlight how the cups fit into a busy household.
• Eco-conscious Influencers: If the cups are made from sustainable materials, partnering with influencers who promote eco-friendly living can attract environmentally aware mothers.

Content Creation Ideas

To engage the target audience and create buzz around the product, consider the following content ideas:

• Product Demonstrations: Videos or posts showing the cups in use during family activities, highlighting their practicality and design.
• User-Generated Content Campaigns: Encourage customers to share photos or videos of their families using the cups, creating a sense of community and authenticity.
• Eco-friendly Challenges: If applicable, launch a challenge that encourages families to reduce waste by using the cups, with influencers leading by example.
• Storytelling: Share stories of how the cups have made a difference in the daily lives of real families, focusing on relatable experiences and testimonials.