The brand is focused on the beauty niche within the Mongolian market. To position the product effectively, it should emphasize unique aspects such as traditional Mongolian beauty practices, natural ingredients, and cultural heritage. Highlighting these elements can differentiate the brand from other beauty products and appeal to a sense of national pride and cultural identity.
The ideal customer profile includes:
Illustrative examples:
These influencers specialize in beauty and skincare content. They can create tutorials, reviews, and skincare routines using the product, reaching a broad audience interested in beauty.
Influencers who focus on Mongolian culture and heritage can highlight the traditional aspects of the product, appealing to culturally conscious consumers.
These influencers cover a range of topics, including beauty, fashion, and daily life. They can integrate the product into their daily routines, showcasing its versatility and appeal.
By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the Mongolian beauty market.
Extracted from Campaign Brief & Market Analysis