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Brief

"We are looking for an community of monocular individuals who share a passion for activity and sports"

We are looking for an community of monocular individuals who share a passion for activity and sports

Research Insight & Analysis

Product Positioning

The brand or product targeting a community of monocular individuals passionate about activity and sports can be positioned as an inclusive, empowering, and specialized solution. This product can be marketed as one that enhances the sports and activity experience for monocular individuals by addressing their unique needs and challenges. The positioning should emphasize:

  • Inclusivity: Highlighting how the product is designed specifically for monocular individuals, ensuring they are not left out of the sports and activity community.
  • Empowerment: Showcasing how the product enables monocular individuals to participate fully and confidently in their favorite activities.
  • Specialization: Emphasizing the unique features and benefits that cater specifically to the needs of monocular individuals, such as enhanced safety, comfort, and performance.

Target Customers

The ideal customer profile for this product includes:

  • Monocular Individuals: People who have vision in only one eye, regardless of the cause (e.g., injury, medical condition, congenital).
  • Age Range: Primarily adults aged 18-45, as this demographic is more likely to engage in sports and physical activities.
  • Active Lifestyle: Individuals who are passionate about sports, fitness, and outdoor activities.
  • Community-Oriented: People who are engaged in communities or groups that support monocular individuals or those with similar conditions.

Illustrative Examples

  1. John, 28: An avid runner who lost vision in one eye due to an accident. He is looking for gear that can help him run safely and comfortably.
  2. Sarah, 35: A fitness enthusiast who enjoys participating in group sports and is seeking products that can enhance her performance and safety.
  3. Mike, 22: A college student who loves hiking and outdoor adventures, and needs equipment that caters to his unique vision needs.

Potential Influencer Matches

Types of Influencers

  1. Monocular Athletes: Professional or amateur athletes who are monocular and have a significant following. They can authentically share their experiences and how the product helps them in their sports activities.
  2. Fitness Enthusiasts with Disabilities: Influencers who focus on fitness and have a disability, not necessarily monocular, but who advocate for inclusive fitness solutions.
  3. Health and Wellness Bloggers: Influencers who write about health, wellness, and adaptive sports, and can provide expert opinions on the benefits of the product.
  4. Community Leaders: Individuals who lead or are active in communities supporting monocular individuals or those with similar conditions.

How Each Type Reaches Target Customers

  • Monocular Athletes: They provide relatable and aspirational content that resonates with monocular individuals who are passionate about sports.
  • Fitness Enthusiasts with Disabilities: They promote inclusivity and can highlight the product's benefits in a broader context of adaptive fitness.
  • Health and Wellness Bloggers: They offer credibility and can educate their audience on the importance of specialized products for monocular individuals.
  • Community Leaders: They have a direct connection with the target community and can foster trust and engagement.

Content Creation Ideas

General Ideas

  1. Product Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the product, showcasing its unique features and benefits.
  2. User Testimonials: Sharing stories and testimonials from real users who have benefited from the product.
  3. Educational Content: Articles or videos explaining the challenges faced by monocular individuals in sports and how the product addresses these challenges.

Creative Ideas

  1. Challenge Series: Influencers can participate in a series of sports challenges using the product, documenting their experiences and improvements.
  2. Day in the Life: Influencers can create "day in the life" content showing how the product integrates into their daily sports and activity routines.
  3. Collaborative Events: Hosting virtual or in-person events where influencers and community members can try the product, share experiences, and engage with the brand.

By leveraging these strategies, the brand can effectively reach and resonate with its target audience, fostering a strong community and driving product adoption.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Monocular sports enthusiasts community influencers
Influencer Persona
Sports enthusiasts with monocular vision
Content Themes
#MonocularSports #AdaptiveAthletes #OneEyeWonder
#1
Bowhead
Bowhead
@UCqZii12qtvKGZOnqSHkXGQg
CA
Christian Bagg is a Calgary born inventor and mechanical designer. Injured in 1996, while snowboarding, Christian broke his back and was paralyzed from the waist down. Using his background as a machinist, he started inventing his way around the challenges he faced. With a love for the outdoors and a passion for problem solving, he has spent the last 20 years designing and building adaptive equipment. What started as a way to solve his own problems grew into an outlet to help others experience the very outdoors that he loves so much. Sharing his story has helped Christian establish partnerships with government agencies, private corporations and post-secondary education institutions, all with the belief that “everyone belongs outside.”
Followers
2.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Monocular sports enthusiasts community influencers"
The influencer focuses on adaptive equipment and outdoor activities for disabled individuals, which aligns well with the brand's focus on monocular sports enthusiasts.
#2
Brandon Ryan
Brandon Ryan
@UC3Cm2Op2AbnqitUT3okx-7A
My name is Brandon, I am a certified fitness trainer, nutrition coach, author, motivational speaker at have of a decade of martial arts experience. I'm passionate about helping people with special needs become the best versions of themselves, mentally, physically and spiritually. Oh, I just so happen to have cerebral palsy!
Followers
407
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Monocular sports enthusiasts community influencers"
This influencer is a fitness trainer with a focus on helping people with special needs, which aligns well with the brand's focus on overcoming challenges in sports.
#3
Rethinking disability, Legless9
Rethinking disability, Legless9
@UCihogNLe77MpvENyIm3DyiA
GB
Follow me and I will change your Perceptions of Disability. Watch my channel if you need some motivation, often we focus on what we can’t do, my core mission is to help you change that. DM If you require any help Insta:Legless9 Subscribe for fitness content and fun🔴🟢🦿
Followers
17.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Monocular sports enthusiasts community influencers"
This channel focuses on changing perceptions of disability and includes fitness content, which aligns with the brand's values and sports aspect. However, it does not specifically cater to monocular individuals.
#4
CrossFit Games
CrossFit Games
@UCRs1pHnES3QDdh43xbjOmzw
US
The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the toughest athletes on Earth as well as a thrilling experience for spectators. The 2024 season begins with Quarterfinals. The top 25% of individuals and teams in each region and the top 25% of athletes in each age group will be invited to participate in the second virtual stage of the CrossFit Games season. Registration opens April 1. Team Quarterfinals → April 3-8, 2024 Individual & Age-Group Quarterfinals → April 17-22, 2024
Followers
1.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Monocular sports enthusiasts community influencers"
The channel focuses on CrossFit and fitness, which aligns with the brand's focus on sports, but there is no indication of a focus on monocular vision.
#5
Tristan Ruff
Tristan Ruff
@UCzD8pNeVU7cSG_o6BRixGVA
🇺🇸Marine Corps Veteran ⚓️ AMPUTEE Living Life One Golf Swing At A Time! Watch My Journey As A One-Arm Golfer! Instagram/TikTok: @OneRuffSwing
Followers
1.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Monocular sports enthusiasts community influencers"
This channel features a Marine Corps veteran who is an amputee and focuses on golf. While it aligns with the sports aspect and overcoming challenges, it does not specifically cater to monocular individuals.
#6
The Ready State
The Ready State
@UCnnB4zDBqZHhQ4uLTAX8eYA
US
‘The Ready State’: helping everyday athletes & humans enjoy better movement, agility, & strength — with less pain & more protection against injury. Founded by world-renowned Physical Therapist & 3x NYT Best Selling author, Dr. Kelly Starrett, we believe that everyone deserves the tools to perform basic self-maintenance. Through our top-rated app, Virtual Mobility Coach, Dr. Kelly shares the time-tested movement & mobility techniques that he uses with the NFL, NBA, NHL, MLB as well as Olympic Athletes in a self-service video platform to help you get out of pain & radically transform the way you feel in your body. Unlock your next level of performance. Learn science-backed tips to move more functionally so you can feel great & age well. Get to the bottom of your dysfunction (whether you’ve been suffering from an injury or chronic pain) so you can fully enjoy life again.
Followers
366.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Monocular sports enthusiasts community influencers"
The channel focuses on better movement, agility, and strength for everyday athletes, which aligns with the sports aspect of the brand's campaign. However, it does not specifically cater to monocular individuals.